Tag: business

November 14, 2019

Marketing tactics help you get your products and services in front of your target audience. But without measuring your activities, you might be running blind. Fortunately, analytics tools provide details about your current marketing performance and the channels responsible for […]

September 20, 2019

Implementing the right sales strategy is vital to the success of a business. For some companies, however, deciding between an outside vs. inside sales approach is a confusing process. Though the lines are increasingly blurred, understanding the differences between inside […]

September 13, 2019

Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become […]

August 6, 2019

Every fall, consumers around the country flock to their local Starbucks to purchase a Pumpkin Spice Latte. In the winter, people often enjoy purchasing scented candles that remind them of candy canes and real Christmas trees. And springtime is the […]

August 5, 2019

Maintaining a lucrative bottom line is what all small business owners aim for. You know that if you want your doors to stay open, you’ll have to have your hand on everything. You wear a million hats at any given […]

August 1, 2019

It’s a hard truth: not everyone who comes in contact with your brand will end up buying from you. But with the help of an e-commerce marketing funnel, you can turn more people’s curiosity into paid purchases. When some business […]

May 7, 2019

Imagine that you are sitting in the boardroom of a major global drinks company, charged with producing a new product that will rival the position of Coca-Cola as the world’s second-most-popular cold nonalcoholic drink. How would you respond? The first […]

January 25, 2019

The definition of insanity is doing the same thing over and over again and expecting a different result. Here are 8 trends in buyer behavior that you’ll need to address with your sales activities to be successful in 2019. 80% […]

January 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online […]

December 10, 2018

Business is very rarely, if ever at all, a smooth-sailing venture. More often than not, a company will run into economic difficulty despite the precautions and experience of the directors. Financial fluctuations are part and parcel throughout the life of […]