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Tag: business


Management, Proposal Management

The Truth About How Motivated Blindness Affects Business Decisions

April 19, 2021

Via: Business 2 Community

There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain […]


Marketing, Marketing Strategy

How to Integrate Customer Reviews In Your Content Marketing Strategy

April 19, 2021

Via: Business 2 Community

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite […]


Management, Proposal Management

HubSpot’s CRM vs. Active Campaign: Which Is Best for Your Business?

April 16, 2021

Via: Business 2 Community

Choosing a customer relationship management (CRM) system is just like a fairytale, or at least that is how I am going to tell it. Also fairly warning now, there are Disney gifs ahead. This story has been told a once […]


Marketing, Marketing Strategy, Mergers and Acquisitions

The Marketing Challenges of Finding New Franchises

April 15, 2021

Via: Entrepreneur

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the […]


Finance

Goldman Sachs reports record results that top the Street amid booming investment banking

April 14, 2021

Via: CNBC

Goldman Sachs on Wednesday blew past analysts’ expectations with record first-quarter net profits and revenues on strong performance from the firm’s investment banking and trading businesses. The bank posted per-share earnings of $18.60, crushing the $10.22 estimate of analysts surveyed […]


Marketing, Sales Experience

How to Leverage a Customer’s Anchoring Bias in Business?

April 12, 2021

Via: Business 2 Community

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]


Management, Product Management

3 Simple Ways Any Business Can Increase Sales

April 12, 2021

Via: Entrepreneur

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]


Leadership & Career Development, Management

Valuable Business Lessons From the Shipping Tycoon Cornelius Vanderbilt

April 8, 2021

Via: Business 2 Community

Cornelius Vanderbilt was a shipping tycoon that started with shipping freight by ferry to controlling one of the largest railroad networks. Cornelius Vanderbilt Steamboat Legacy Cornelius Vanderbilt quit school at age 11 and began working on one of his father’s […]


Marketing, Software and Tools

4 Ways to Boost Ecommerce Sales this Spring

April 7, 2021

Via: Business 2 Community

Spring is here, and many business owners take this opportunity to revise their marketing plan for the year ahead. If you’re in this position and here today, it’s because you want to get more traffic to your website, increase subscriptions, […]


Leadership & Career Development, Management

Employee Poaching: Keep Them Happy or Someone Else Will

April 6, 2021

Via: Business 2 Community

Great team members are highly valuable—which means other companies are trying to poach your best employees. You’ve worked hard to build and invest in your agency’s team—so why wouldn’t someone else want to reap the benefits? Your employees can leave […]