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Tag: business


Marketing, Marketing Strategy

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


Marketing, Marketing Strategy

5 Social Media Metrics That Matter for Small Business

May 31, 2023

Via: CO

There are dozens of social media metrics you could track, from follower count to reach to likes and shares. The challenge for many small business owners is determining which metrics provide the best insight. It’s easy to get caught up […]


Leadership & Career Development, Management

How to Leverage Employee and Business Resource Groups to Create a More Diverse and Inclusive Workplace

May 26, 2023

Via: Entrepreneur

Employee resource groups (ERGs) and business resource groups (BRGs) are gaining in popularity in corporate America as companies seek ways to build, sustain and grow a more diverse, equitable and inclusive workforce. ERGs and BRGs can be valuable assets in […]


Management, Strategy & Planning

Incubator vs Accelerator: A Comprehensive Comparison for Startups

May 25, 2023

Via: Small Business Trends

Incubators and accelerators play an integral role in the growth and development of startups. As new ventures strive to thrive in competitive markets, startups and incubators offer valuable resources and support as you learn how to start a business. By […]


Management, Strategy & Planning

How to Start a Crawfish Farm

May 24, 2023

Via: Small Business Trends

Starting a crawfish farm can be a profitable and rewarding business venture. This article will outline the key steps to start crawfish farming, including preparing the pond, stocking crawfish, and marketing your harvest. By following these guidelines, you can set […]


Management, Strategy & Planning

Boldness Is Key When It Comes to Starting a Business — Here Are 5 Ways to Boldly Launch Yours

May 24, 2023

Via: Entrepreneur

Launching a business requires a lot of hard work and dedication. However, sometimes it takes more than that to make your business successful. Boldness is key when it comes to launching a company, and being able to make pragmatic choices […]


Marketing, Software and Tools

TikTok is turning games into cultural phenomena, 3T views in 2022

May 23, 2023

Via: Venture Beat

TikTok is the origin of many online trends, but gaming companies are still figuring out to how maximize results on the platform. In the fragmented content landscape, TikTok’s niche is driving discoverability. This presents a unique opportunity to build community […]


Leadership & Career Development, Management

Improving Business Processes for a Better Future

May 23, 2023

Via: Small Biz Club

Transhumanism is around the corner, literally. There are so many unknowns that businesses are panicking. Nowhere is this fear as evident as in SEO. Hold your horses… Many things are still in their early development phase and there’s plenty of […]


Marketing, Marketing Strategy

How Sustainability is Revolutionizing Branding and Corporate Identity

May 18, 2023

Via: Entrepreneur

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily […]


Management, Strategy & Planning

How to Sell Art Offline

May 16, 2023

Via: Small Business Trends

Creating art is a delight, but selling your art prints pays the bills. So there is no surprise that many emerging artists struggle financially initially as they don’t know how to sell aggressively. If you have just started your art […]


Management, Strategy & Planning

How to Sell Furniture

May 16, 2023

Via: Small Business Trends

Got used furniture sitting around? Are you looking for some extra cash by matching a potential buyer with new pieces and/or antique pieces? Start selling those items. It’s a lucrative side hustle. Read on to learn everything you need to […]


Management, Strategy & Planning

How to Make Money Farming

May 15, 2023

Via: Small Business Trends

There are endless ideas for how to make money on a farm. Of course, it’s important to develop your ideas with careful planning. For example, it’s most likely that you’ll need supplemental income in order to have enough money to […]


Management, Proposal Management

Why Staying Human in the Age of AI is Crucial to Business Survival

May 15, 2023

Via: Entrepreneur

With everyone talking about transformation in the digital age, it’s easy to forget that the biggest threat to business isn’t machines — it’s “old-school” companies acting mechanically. So, how do you successfully future-proof a business for the fourth industrial revolution? […]


Marketing, Marketing Strategy

5 Things You Really Need to Do When Starting Your Own Business

May 11, 2023

Via: Entrepreneur

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]


Marketing, Software and Tools

Breaking AI bias: Predictive analytics platform aims to eliminate racism in marketing

May 11, 2023

Via: Venture Beat

Artificial Intelligence (AI) is often touted as the future of advertising and marketing, promising to revolutionize the way companies target and engage with customers. The numbers don’t lie, with reports projecting a colossal surge in global market revenue for AI […]


Marketing, Marketing Strategy

4 Subscription Marketing Mistakes to Avoid

May 10, 2023

Via: Entrepreneur

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]


Marketing, Software and Tools

How business leaders should think about the metaverse in 2023

May 2, 2023

Via: Strategy+Business

Years before the term metaverse was popularized by Mark Zuckerberg’s rebranding of Facebook to Meta in late 2021, Matthew Ball published a series of essays on what the metaverse is all about—and what would be needed to turn the vision […]


Leadership & Career Development, Management

How Collaboration Can Help Drive Growth and Propel Your Business to New Heights

April 27, 2023

Via: Entrepreneur

Collaboration is a powerful tool that has become increasingly essential in the modern business world. Working together with others can help drive growth, innovation and success. In this article, we will explore the importance of collaboration in today’s competitive environment […]


Marketing, Sales Experience

How to Choose a POS System for Your Small Business

April 27, 2023

Via: CO

A point-of-sale (POS) system that’s right for your business can act like a central nervous system, handling not only payments but employee scheduling, inventory, payroll, and providing sales reports. Today’s POS systems are designed to make life easier for small […]


Management, Strategy & Planning

How to Start and Open a Restaurant Step by Step (2023)

April 26, 2023

Via: Entrepreneur

Starting and opening a new restaurant is an exciting venture. It can be both a rewarding and challenging experience, but the hard work you put in will pay off. Opening a successful restaurant requires having a strong business plan, understanding […]