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Category: Sales Experience


Marketing, Sales Experience

Small Business Owner Responds Quickly to Capitalize on Taylor Swift-Fueled Sales

April 29, 2024

Via: Small Business Trends

Everything that Taylor Swift touches seemingly turns to gold – especially if it’s a product from a small business. Cassey Ho, founder of activewear brand Popflex, recently learned this lesson when Swift was seen wearing the brand’s purple pirouette skort […]


Marketing, Marketing Strategy, Sales Experience

Top 10 Strategies For Boosting Sales And Marketing Success

April 25, 2024

Via: Small Biz Club

In the ever-evolving competitive landscape, sales are the driving force behind every successful business enterprise. However, it’s easier said than done to devise strategies for boosting sales. And trust us, we have been there too. Sometimes, even the best strategies […]


Marketing, Sales Experience

Sales Statistics: Today’s Sales Landscape

April 22, 2024

Via: Small Business Trends

Sales are the lifeblood of any business; understanding sales statistics is not merely an exercise in number-crunching. It is a strategic imperative that offers invaluable insights into consumer behavior, market trends, and business health. This article aims to shed light […]


Marketing, Sales Experience

Amazon Selling Tips for Small Businesses

March 11, 2024

Via: CO

In this edition of “Ask the Board,” we’re pleased to feature Katy Luxema, Owner of Big Dill Pickleball Co., a company that sells pickleball paddles and related gear online. She shares her tips on how businesses can successfully sell their […]


Marketing, Sales Experience

A Marketer’s Guide To Successfully Navigating A Price War

February 8, 2024

Via: Entrepreneur

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]


Marketing, Sales Experience

How A Focus On Health Can Drive New Year’s Sales

December 15, 2023

Via: Small Business Trends

When we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. […]


Marketing, Sales Experience

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

December 14, 2023

Via: Entrepreneur

Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]


Marketing, Sales Experience

Make Time Available for Selling

December 7, 2023

Via: Small Business Trends

Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. […]


Marketing, Sales Experience

Holiday Trends Your Business Should Know for Black Friday 2023 (and Beyond)

November 20, 2023

Via: CO

The Black Friday/Cyber Monday (BFCM) shopping bonanza is poised to be a solid one for merchants this year, despite increasing competition for holiday spending dollars from company-specific promotions such as Amazon Big Deal Days and others. According to Deloitte’s 2023 […]


Marketing, Sales Experience

Don’t Drive Your Customers Away!

November 3, 2023

Via: Small Biz Club

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]


Marketing, Sales Experience

How to Turn Every Employee into a Sales Superstar

October 27, 2023

Via: Entrepreneur

Iadmit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the […]


Marketing, Sales Experience

6 Tips for Selling Your Products at a Farmers Market

October 11, 2023

Via: Small Biz Club

Farmers markets are gathering places for farmers, artisans, and vendors to offer their products to local citizens. They have become a staple of the season and are a huge growth opportunity for any business owner. However, standing out in a […]


Marketing, Sales Experience

How to Perform Sales Data Analysis + Key Sales Metrics

September 29, 2023

Via: Small Business Trends

Sales drive businesses. While that statement might be universally acknowledged, what often goes unnoticed is the sheer gold mine of insights that sales data analysis offers. By diving deep into your sales metrics and data, you’re not just counting profits […]


Marketing, Sales Experience

Sales Conversion Rate: Mastering the Numbers

September 13, 2023

Via: Small Business Trends

Hey there, savvy entrepreneurs and business aficionados! Today, we’re cutting through the noise to focus on one metric that’s a real game-changer for any business: the sales conversion rate. This number can literally make or break your business, so it’s […]


Marketing, Sales Experience

Customer Service Strategies That Boost Sales

August 28, 2023

Via: CO

Customers are loyal to brands and businesses that provide great service and whose products are tailored to their specific needs. In fact, according to a Zendesk survey, 81% of consumers say a positive customer service experience increases their chances of […]


Marketing, Sales Experience

88 Great Sales Tips to Supercharge Your Sales Strategy

August 25, 2023

Via: Small Business Trends

Crafting an effective sales strategy is key to boosting your business’s success. In this article, we delve into the world of sales with 88 potent tips to elevate your approach. Covering a spectrum of techniques, from prospecting to closing, this […]


Marketing, Sales Experience

Setting Sales Goals: 10 Expert Tactics and Practical Examples

August 25, 2023

Via: Small Business Trends

For small businesses, setting sales goals isn’t merely a task on a to-do list; it’s a strategic compass that directs growth and paves the way for sustained success. Sales goals offer clarity, ensuring every team member knows where they’re headed […]


Marketing, Sales Experience

7 Thrifty Techniques to Keep Your Product Cost-Effective

August 7, 2023

Via: Small Biz Club

Are we really navigating choppy economic waters, with change being the only constant? But fear not; here are seven ingenious strategies to keep your product cost-effective even as the economy makes for unpredictable waves of activity. Embrace Bulk Purchases Who […]


Marketing, Sales Experience

How to Sell Books Online: A Guide for Small Businesses

August 4, 2023

Via: Small Business Trends

If you own a small business and are looking to expand your reach, increase revenue, and tap into a vast market of book lovers, selling books online could be the perfect opportunity. This guide will walk you through the essential […]


Marketing, Sales Experience

What Makes a Good Salesperson: Uncovering the Qualities of Successful Salespeople

August 2, 2023

Via: Small Business Trends

What makes a good salesperson? Salespeople serve as the vanguard of a company’s success. They transform strategies into tangible results, breathe life into products and services, and ultimately create valuable connections that drive revenue. Whether you’re about to hire your […]