Category: Sales Experience

April 13, 2021

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]

April 12, 2021

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]

April 2, 2021

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]

March 31, 2021

Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of […]

March 29, 2021

Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates). Now take all of that information, bundle it up, […]

March 15, 2021

It has long been stated that the one who asks the questions controls the conversations. While this is common sense, for many salespeople it can feel like this nugget of knowledge goes out the window when they get in front […]

March 11, 2021

Business customers have become increasingly used to as-a-service models, rather than outright purchase – and many of them have come to prefer it. It’s hard to think of any reason why new software offerings would not be developed with a […]

March 10, 2021

Perhaps one of the most important capabilities/skills for sales people and managers is “attention do detail.” But I seldom see anyone writing about it–so I will try to change it in this article. Great selling, great leadership are always characterized […]

March 5, 2021

Marketing has always been a crucial part of doing business. Regardless of how good a product or service is, if the right people don’t see it or hear about it, they won’t be able to decide to pay for it. […]

March 1, 2021

Creating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a leading role in convincing buyers they need something, long before a prospect has spoken to a person in your company. […]