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Category: Sales Experience


Marketing, Sales Experience

How to Reduce Ecommerce Returns

October 22, 2019

Via: Small Business Trends

Ecommerce returns are on the rise and with the holidays approaching, the number of returns will swell even more. If you’re a small retailer, you know how quickly too many ecommerce returns can eat into your profit margins. Try these […]


Marketing, Sales Experience

Your 3-Step Guide to Increase Sales with Seasonal Marketing

October 22, 2019

Via: Business 2 Community

When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments […]


Marketing, Sales Experience

The Most Important Thing a Proposal Needs to Sell

October 16, 2019

Via: Business 2 Community

When your salespeople submit a proposal, it should always represent the natural culmination of a series of value creating conversations with their potential customer. The contents should not come as a surprise. The recommendations should reflect an already established set […]


Marketing, Sales Experience

Outside vs. Inside Sales: Business and Individual Perspectives

September 20, 2019

Via: Business 2 Community

Implementing the right sales strategy is vital to the success of a business. For some companies, however, deciding between an outside vs. inside sales approach is a confusing process. Though the lines are increasingly blurred, understanding the differences between inside […]


Marketing, Sales Experience

Increasing Average Order Value with Cross-Selling

September 16, 2019

Via: Business 2 Community

Cross-selling is an extremely common sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article. Unfortunately, the similarities between cross-selling and upselling can lead to confusion. In fact, […]


Marketing, Sales Experience

“I Don’t Have Time To Coach/Do Reviews!”

September 12, 2019

Via: Business 2 Community

I sit with management teams discussing Sales Execution Discipline and the importance of a regular coaching and review cadence. Inevitably, during the discussion, one manager has the courage to say what everyone else is thinking: “How do I find the […]


Marketing, Sales Experience

3 Ways To Improve Your Customer Retention Rate

September 11, 2019

Via: Business 2 Community

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business […]


Marketing, Sales Experience

5 Valuable Lessons We Learned From Warren Buffet About Overcoming Objections

September 5, 2019

Via: Business 2 Community

Overcoming objections is par for the course when you choose a sales career. While never easy to hear, prospects can have multiple reasons for being unsure about purchasing your product or service: “Your product/service costs too much.” “I’m under contract […]


Marketing, Sales Experience

Amazon Sales Tax: Everything You Need to Know

August 27, 2019

Via: Business 2 Community

There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales […]


Marketing, Sales Experience

Rule Back-to-School: Marketing Tips for Reaching Educators

August 22, 2019

Via: Search Engine Journal

Back to school is the second-biggest shopping season of the year. But kids and their parents aren’t the only ones preparing for the school year. Teachers are also getting ready. In fact, teachers and school administrators, who are often overlooked […]