Category: Sales Experience

January 25, 2021

Despite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound. Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow […]

January 20, 2021

In sales, you have only one shot to deliver the right message. In the blockbuster hit Pitch Perfect, Anna Kendrick’s character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler […]

January 19, 2021

As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration […]

January 15, 2021

For today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect […]

January 12, 2021

So you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting task for many […]

January 11, 2021

Upselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at your agency? The answer to both is “yes”—but how you upsell is critical. First, a definition… Definition of “upselling” for […]

January 7, 2021

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a […]

January 6, 2021

We’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved […]

December 29, 2020

Millions of businesses were hit hard by the coronavirus pandemic, resulting in declining revenue and tighter budgets. Research shows that 47% of B2B buyers were forced to hold off on purchases in 2020. While understandable, this response significantly impacted sellers’ […]

December 23, 2020

We’ve put together a full year’s worth of marketing ideas for Retail that will help you get sales from new and existing customers all year long. Use the list of retail marketing holidays below to plan your 2021 marketing. But […]