Top

Category: Sales Experience


Marketing, Marketing Strategy, Sales Experience

3 Powerful Ways to Retain your Customers for More Sales

April 13, 2021

Via: Business 2 Community

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]


Marketing, Sales Experience

How to Leverage a Customer’s Anchoring Bias in Business?

April 12, 2021

Via: Business 2 Community

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]


Marketing, Sales Experience

Power Words and Marketing to Pleasure and Pain

April 2, 2021

Via: Business 2 Community

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]


Marketing, Sales Experience

7 Cold Calling Pro Tips Small Service Businesses Should Follow

March 31, 2021

Via: Business 2 Community

Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of […]


Marketing, Sales Experience

What Retailers Have Learned from DTC Strategies (and Vice Versa)

March 29, 2021

Via: Business 2 Community

Imagine your top VIP customer. Imagine you know everything about her: what she likes, what she doesn’t like, what her favorite color is, what flavors she loves (and which she hates). Now take all of that information, bundle it up, […]


Marketing, Sales Experience

5 Questions to Truly Connect With Your Sales Prospects

March 15, 2021

Via: Entrepreneur

It has long been stated that the one who asks the questions controls the conversations. While this is common sense, for many salespeople it can feel like this nugget of knowledge goes out the window when they get in front […]


Marketing, Sales Experience

Profit Derives From Usage – Not Initial Purchase

March 11, 2021

Via: Business 2 Community

Business customers have become increasingly used to as-a-service models, rather than outright purchase – and many of them have come to prefer it. It’s hard to think of any reason why new software offerings would not be developed with a […]


Marketing, Sales Experience

Attention to Detail….

March 10, 2021

Via: Business 2 Community

Perhaps one of the most important capabilities/skills for sales people and managers is “attention do detail.” But I seldom see anyone writing about it–so I will try to change it in this article. Great selling, great leadership are always characterized […]


Marketing, Sales Experience

How to Optimize Your Automated Marketing System to Boost Sales

March 5, 2021

Via: Entrepreneur

Marketing has always been a crucial part of doing business. Regardless of how good a product or service is, if the right people don’t see it or hear about it, they won’t be able to decide to pay for it. […]


Marketing, Sales Experience

5 Ways to Improve the B2B Customer Journey

March 1, 2021

Via: Business 2 Community

Creating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a leading role in convincing buyers they need something, long before a prospect has spoken to a person in your company. […]