Top

Category: Software and Tools


Marketing, Software and Tools

SEO and Buying Intent: Finding Keywords That Convert

July 23, 2021

Via: Business 2 Community

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting […]


Marketing, Software and Tools

Why are URLs Important for SEO?

July 20, 2021

Via: Business 2 Community

When you think of SEO, targeted keywords are the first thing that comes to mind. But how much thought have you put into optimizing your URL for SEO? SEO-friendly URLs are essential for ensuring your target audience finds your website. […]


Marketing, Software and Tools

Ways Contractor SEO Can Help You Succeed

July 16, 2021

Via: Business 2 Community

Company websites are essential for businesses to have a platform to post updates on their current projects, company events, and other information that their clients, current and potential ones, can find helpful. Lacking an online platform limits contractors’ and construction […]


Marketing, Software and Tools

Manage Your Consulting Clients With These 4 Tools

July 15, 2021

Via: Business 2 Community

Today I have some tools that can help influencers and entrepreneurs improve their bottom line. Running a consulting business online can be a lucrative venture, especially for emerging entrepreneurs and small business owners. By utilizing the right resources you can […]


Marketing, Software and Tools

‘Smart Crop’ Your Facebook Videos

July 14, 2021

Via: Business 2 Community

Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time […]


Marketing, Software and Tools

5 SEO Trends to Look Out For In 2021

July 9, 2021

Via: Business 2 Community

At the start of each year, advertisers ask the same question: “Is SEO still relevant for me?” This year, the question takes a more significant meaning after having just come from that catastrophic 2019 when a pandemic ravaged the world. […]


Marketing, Software and Tools

What’s the Difference Between UX and UI Design?

July 6, 2021

Via: Business 2 Community

User experience (UX) and user interface (UI) design are often used interchangeably, making it difficult to know when one applies over the other. But while they share key principles and both focus on designing for the end-user, are they really […]


Marketing, Software and Tools

Biased AI is not just bad for people, it’s harmful for businesses, too

July 2, 2021

Via: Venture Beat

Technologists, social scientists and others are rightly concerned over bias in artificial intelligence. As the technology continues to infiltrate the digital systems that impact our lives, ensuring that it does not discriminate on the basis of race, gender or other […]


Marketing, Software and Tools

5 Ways SaaS Can Boost Small Business Productivity

July 1, 2021

Via: Business 2 Community

As a business, you’re probably no stranger to SaaS; from popular VOIP trends to account management software, there seems to be a SaaS product for every problem out there. Short for software as a service, SaaS has proliferated the business […]


Marketing, Software and Tools

GitLab spins out open source data integration platform Meltano

June 30, 2021

Via: Venture Beat

GitLab today announced that it’s spinning out its open source ELT (extract, load, transform) platform Meltano as a standalone business, with financial backing from a number of notable VC and angel investors including Alphabet’s GV. The developer operations (DevOps) powerhouse […]