Category: Software and Tools

July 2, 2020

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional […]

July 1, 2020

Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive […]

June 29, 2020

Google will expand free shopping results from a narrow experiment in its Shopping tab to the main search results page, dramatically expanding their reach. The company announced the move today in a blog post written by commerce president Bill Ready. […]

June 29, 2020

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]

June 29, 2020

As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo […]

June 26, 2020

Experts say that over 75% of visitors won’t return to your website. This is a problem because it’s unlikely that you’re going to win a visitor over and have them become a customer the first time they encounter your brand. […]

June 26, 2020

Cloud integration is a core challenge that many of today’s enterprises face. Many enterprises often possess more than one hundred cloud applications that are used all over the organization. The systems that businesses use regularly include IoT devices, business SaaS […]

June 25, 2020

There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need […]

June 25, 2020

Marketing automation is the use of technology to automate marketing processes. Essentially, it streamlines the processes in marketing to provide easier access and management over marketing campaigns. It covers things that are usually repetitive like emails, follow-ups, and social media […]

June 24, 2020

While there are many aspects to speeding up pages, here are four key things to look at to improve page load time: Optimize Images: The most optimized format you can convert your images to in this day and age is […]