Category: Software and Tools

January 17, 2020

We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests […]

January 16, 2020

I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there […]

January 15, 2020

If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to […]

January 15, 2020

Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media […]

January 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]

January 8, 2020

We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on […]

January 7, 2020

If part of your digital strategy involves Instagram marketing, then you’ve already noticed that it can be a hassle to create images with captions. Sure, you can outsource that task to a professional video or image editing team. But that […]

January 3, 2020

The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and […]

December 30, 2019

As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed […]

December 27, 2019

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. […]