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Category: Software and Tools


Marketing, Software and Tools

Will AI Dominate Digital Marketing in 2020?

January 17, 2020

Via: Business 2 Community

We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests […]


Marketing, Software and Tools

Understanding the Role of a Technical SEO Audit

January 16, 2020

Via: Search Engine Journal

I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there […]


Marketing, Software and Tools

LinkedIn Takes Its Targeting Up a Notch

January 15, 2020

Via: Business 2 Community

If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to […]


Management, Marketing, Software and Tools, Strategic Management

4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)

January 15, 2020

Via: Business 2 Community

Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media […]


Management, Marketing, Software and Tools, Strategic Management

How to Succeed in Personal Branding on Social Media

January 13, 2020

Via: Business 2 Community

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]


Marketing, Software and Tools

How to Rank High in Google My Business in 2020

January 8, 2020

Via: Business 2 Community

We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on […]


Marketing, Software and Tools

6 Instagram Tools to Create Perfect Posts

January 7, 2020

Via: Business 2 Community

If part of your digital strategy involves Instagram marketing, then you’ve already noticed that it can be a hassle to create images with captions. Sure, you can outsource that task to a professional video or image editing team. But that […]


Marketing, Software and Tools

5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

January 3, 2020

Via: Business 2 Community

The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and […]


Marketing, Software and Tools

Small Business Marketing Trends That Are No Longer Trends

December 30, 2019

Via: Business 2 Community

As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed […]


Marketing, Software and Tools

Facebook Ads vs. Boosting Posts: Which is Right for Your Business?

December 27, 2019

Via: Business 2 Community

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. […]