Category: Software and Tools

September 19, 2019

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term […]

September 18, 2019

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]

September 12, 2019

Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships […]

September 10, 2019

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]

September 9, 2019

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or […]

September 6, 2019

Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI […]

September 5, 2019

The potential to reach your audience through Facebook Messenger with chatbots is huge. Why? Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so […]

September 4, 2019

I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses an small business owner’s mind in the morning, it’s typically accompanied by feelings […]

September 3, 2019

Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how […]

August 28, 2019

People love Instagram. So do business owners and entrepreneurs. The social media channel boasts more than 1 billion monthly active users and more than 500 million daily active users. With around 80% of accounts following a business on Instagram, the […]