Category: Software and Tools

November 12, 2019

Have you gone Live on Instagram yet? If yes, then claps for you! If not, we get it! It can seem like a daunting task to plan a live video and perform under the pressure of real time. But for […]

November 11, 2019

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving […]

November 8, 2019

Today I have some top resources to help you improve your content marketing in the new year with four great SEO tools. As search engine marketing continues to evolve your business can stay one step ahead with the right resources. […]

November 7, 2019

With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. […]

November 6, 2019

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would […]

November 6, 2019

Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any other industry on Google. Even beyond […]

October 29, 2019

Being a marketer in the e-commerce industry is not an easy thing. The space is like New Year’s Eve in Times Square—it is jam-packed! Yet, email can’t be ignored. In fact, 80% of retail marketers indicate that email marketing is […]

October 29, 2019

We’ve all heard the term “Haters.” Social media expert Gary Vee says that we all need haters, and like it or not, how you respond or handle comments from haters can change the way people see your brand online. It […]

October 25, 2019

The modern customer is omni-channel. You cannot push them back to a legacy customer service experience that requires them to wait endlessly for an email or to get connected with a customer support agent. Chatbot According to Gartner, in the […]

October 24, 2019

Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, […]