Category: Software and Tools

July 18, 2019

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in […]

July 18, 2019

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC). According to a study by TurnTo Networks, […]

July 12, 2019

We are now half-way through 2019 and we are skating toward 2020. It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques. Here are the Top 5 Strategies, according to Digital Success, […]

July 9, 2019

Want to automate the keyword discovery process, save dozens (if not hundreds) of hours, and supercharge your optimization efforts? Then you need a keyword research tool. Without the right tool, keyword research remains one of the most complicated, labor-intensive, and […]

July 3, 2019

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults […]

July 2, 2019

When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a […]

July 2, 2019

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product […]

July 1, 2019

Want to save time? Boost productivity? Get organized? Develop new, unicorn-level social-media strategies? The workflow of a social media marketer can be chaotic and overwhelming — but it doesn’t have to be. Tools like MobileMonkey, Meet Edgar, and IFTTT, to […]

June 28, 2019

Today 80% of Instagram’s 1 billion users follow businesses on the platform. So the popularity of Instagram as a place to follow favorite brands continues to grow. And the photo and video-sharing social network announced recently a plan to put […]

June 27, 2019

Google Ads is rolling out new ways for local businesses to advertise in-store sales. According to Google, searches for “on sale near me” have grown by 250% over the past two years. To help advertisers take advantage of this influx […]