Category: Software and Tools

September 30, 2020

Today I have some Instagram apps to help make your mobile marketing strategy more successful. Instagram is at the top of the social media marketing list when it comes to sharing images and videos with your audience. Use this platform […]

September 29, 2020

Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and […]

September 28, 2020

For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that […]

September 25, 2020

It’s no secret that salespeople often spend more time searching for prospects and doing administrative work (like data entry) than selling. Time is money, so how do you work to improve efficiencies? Technology is beginning to address this age-old dilemma […]

September 23, 2020

Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the […]

September 23, 2020

Five social media apps that are becoming popular with Generation Z are described in a new report as ones to watch during the upcoming year. The apps, identified by Zebra IQ, a market research firm that helps advertisers reach young […]

September 22, 2020

When you go to any of of the world’s great museums you will see abstract art which shows off the wild imaginations of their creators like Pablo Picasso. Somehow we have gotten to the point where some people believe their […]

September 21, 2020

With Congress failing to reach a new pandemic relief package, things are looking tougher for many businesses. When Goldman Sachs surveyed their small-business clients in July, more than 84 percent were on track to run out of PPP money the […]

September 18, 2020

You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR? If you’ve ever wondered, “what does PR stand for?” then this article is for you. We’ll […]

September 17, 2020

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. Ideally, these organic traffic visits come from […]