Category: Software and Tools

January 25, 2021

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is […]

January 22, 2021

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email […]

January 21, 2021

Every business relies on data to inform decisions and growth. But not every business owner comes from a data background. You don’t need to be an Excel, SQL, or Big Data expert to make smarter, analytics-based decisions, though. A great […]

January 20, 2021

As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online changes and thoughts about your favorite platforms that […]

January 19, 2021

Scaling content sounds easy, doesn’t it? Just write more content more frequently. If only it was as straightforward as that. The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that […]

January 18, 2021

While we all may have taken some comfort in saying “Good riddance to 2020” last month, 12:01 on January 1st felt pretty much the same as 11:59 on December 31st. Now we’re a couple of weeks into the new year, […]

January 14, 2021

As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand. Understandably, small businesses sometimes do not have the […]

January 13, 2021

Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising […]

January 12, 2021

So you are the king (or queen) of digital! Every media plan that you present to your clients includes not one, not two but ALL of the social media platforms. Congratulations! You are likely missing a large chunk of your […]

January 8, 2021

Opt-in popup forms have generally had a bad reputation because they were misused in the early days of the internet. And for good reason. Who wants to have popups forced on them as soon as they arrive on a web […]