Category: Software and Tools

May 23, 2023

TikTok is the origin of many online trends, but gaming companies are still figuring out to how maximize results on the platform. In the fragmented content landscape, TikTok’s niche is driving discoverability. This presents a unique opportunity to build community […]

May 22, 2023

Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of subjective experiences and perceptions of their consumers. In the early days of market research, quantitative methods dominated, with surveys […]

May 22, 2023

TikTok is stepping up its game with the introduction of the Artist Impact Program to its Commercial Music Library. With this new development, small businesses can now harness the power of music in their marketing strategies and connect more effectively […]

May 16, 2023

Adobe Firefly is revolutionizing the way small businesses approach their branding and marketing efforts. Adobe recently announced a new partnership with Bard by Google, which will extend the capabilities of Firefly to millions of users, including small business owners. Launched […]

May 15, 2023

In a move set to impact small businesses, Facebook announced on May 9, 2023, that it is updating and expanding its testing of Ads on Reels. The updated testing will allow more creators to earn money by creating and sharing […]

May 12, 2023

Equifax, a renowned data analytics and technology company, has launched a new commercial credit score, OneScore for Commercial, designed to enhance credit access for small businesses. This innovative tool will empower commercial lenders with a comprehensive overview of a small […]

May 11, 2023

Making your business stand out from your competitors online is getting harder every year. In 2022, PRNewswire found that 63% of small businesses were investing their resources into search engine optimization (SEO), and more may follow. If you want to […]

May 11, 2023

At the 2023 IAB NewFronts, Snap introduced a range of new solutions for advertisers, content partnerships, and collaborative opportunities for creators on Snapchat, showcasing the platform’s commitment to supporting small businesses and fostering relationships with their community of 750 million […]

May 11, 2023

Artificial Intelligence (AI) is often touted as the future of advertising and marketing, promising to revolutionize the way companies target and engage with customers. The numbers don’t lie, with reports projecting a colossal surge in global market revenue for AI […]

May 10, 2023

GPT-4 and similar technologies are making possible ideas businesses only dreamed of just a few months ago. Such dislocations in technology allow early adopters to massively outcompete those that come late. These new technologies are poised to impact the competitive […]

May 9, 2023

Advertising your business is instrumental to its growth. In the U.S., up to 80% of all revenue is derived from advertising, according to a Zippia report. But you may not have to spend much of your budget to create effective […]

May 5, 2023

To further fuel the growth of startups, Google has announced the launch of its first North American Google for Startups Accelerator: Cloud. Applications are now open for this inaugural program, which aims to connect founders who utilize cloud technologies with […]

May 4, 2023

Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on […]

May 3, 2023

In a strategic move to help small businesses capitalize on Gen Z’s engagement with music, YouTube has launched innovative AI-powered music ad solutions. As a small business owner, these tools can offer you an effective avenue to reach and connect […]

May 2, 2023

Years before the term metaverse was popularized by Mark Zuckerberg’s rebranding of Facebook to Meta in late 2021, Matthew Ball published a series of essays on what the metaverse is all about—and what would be needed to turn the vision […]

May 2, 2023

In the vast world of online marketplaces, the eBay marketplace has been a household name for decades. However, with the rise of new competitors and the ever-changing e-commerce landscape, it’s always a good idea to have alternative options. In this […]

May 1, 2023

Small business owners understand that creating a strong brand is essential for success. As we look to celebrate National Small Business Month in May, it’s the perfect time to take your brand to the next level with Adobe Express, an […]

April 24, 2023

Looking for the best e-commerce suppliers is a crucial part of running an online business. With so many options available, it can be overwhelming to determine which one is the right fit for your company. Continue reading to discover 40 […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]

April 19, 2023

According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported […]