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Category: Software and Tools


Marketing, Software and Tools

5 Stunning Transactional Emails You Can Steal From

July 2, 2020

Via: Business 2 Community

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional […]


Marketing, Software and Tools

10 of the Best Ways to Get Instagram Followers for Your Business

July 1, 2020

Via: Business 2 Community

Instagram is more than just the leading repository of latte art. It has more than one billion monthly active users – yes, billion with a “b.” And while the majority of users are in the U.S., it has a massive […]


Marketing, Software and Tools

Google expands free retail listings into search as pandemic hits ad sales

June 29, 2020

Via: Venture Beat

Google will expand free shopping results from a narrow experiment in its Shopping tab to the main search results page, dramatically expanding their reach. The company announced the move today in a blog post written by commerce president Bill Ready. […]


Marketing, Software and Tools

How to Improve Blog Engagement: 3 Ways

June 29, 2020

Via: Business 2 Community

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]


Marketing, Software and Tools

Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

June 29, 2020

Via: Business 2 Community

As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo […]


Marketing, Software and Tools

What Makes a Good Lead Magnet?

June 26, 2020

Via: Business 2 Community

Experts say that over 75% of visitors won’t return to your website. This is a problem because it’s unlikely that you’re going to win a visitor over and have them become a customer the first time they encounter your brand. […]


Marketing, Software and Tools

4 Ways an Integration Platform as a Service (iPaaS) Fuels Efficiency (+ Best iPaas Vendors)

June 26, 2020

Via: Business 2 Community

Cloud integration is a core challenge that many of today’s enterprises face. Many enterprises often possess more than one hundred cloud applications that are used all over the organization. The systems that businesses use regularly include IoT devices, business SaaS […]


Marketing, Software and Tools

Top 5 SEO Optimization Strategies for Your Website

June 25, 2020

Via: Business 2 Community

There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need […]


Marketing, Software and Tools

Why Your Business Should Use Marketing Automation

June 25, 2020

Via: Business 2 Community

Marketing automation is the use of technology to automate marketing processes. Essentially, it streamlines the processes in marketing to provide easier access and management over marketing campaigns. It covers things that are usually repetitive like emails, follow-ups, and social media […]


Marketing, Software and Tools

How to Increase Page Speed

June 24, 2020

Via: Business 2 Community

While there are many aspects to speeding up pages, here are four key things to look at to improve page load time: Optimize Images: The most optimized format you can convert your images to in this day and age is […]