Category: Software and Tools

January 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online […]

January 8, 2019

Today’s retailers are working on product diversification strategies—and the latest question on every e-commerce player’s mind is, “How do I increase the lifetime value of my customers?” As companies became more advanced in the digital space, so did advertising solutions—particularly […]

January 2, 2019

There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented […]

December 28, 2018

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. […]

December 26, 2018

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all those nifty search terms that scream local, such as: lawyers near me doctors near […]

December 21, 2018

Every day, thousands of people search for product and service providers in their area. Whether you’re a sushi restaurant, a dentist, or a plumber, being found when people are searching is crucial for generating new business in the 21st century. […]

December 19, 2018

None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ approach to […]

December 13, 2018

Instagram currently has more than 1 billion active users. It’s one of the fastest growing social platforms on the planet and is especially popular with young people, who happen to be a popular target for a lot of small business. […]

December 12, 2018

When talking about content marketing, people often think of blogging or maybe video and not much else. But the world of content is vast and varied, and there’s so much you can experiment with. Whether you’re running a fashion boutique […]

December 12, 2018

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 […]