Category: Strategy & Planning

October 15, 2021

Some time ago, I read the book Barbarians to Bureaucrats by Lawrence M. Miller that was written in the late 1980s. The book documented the life cycle of a corporation. After internalizing the message, I updated the model to reflect […]

October 14, 2021

We live in a digital era. Therefore, modern-day users expect different types of content to suit the respective needs. Not everyone out there will have ample time to go through a 1000-word long post. While some prefer video content, there […]

October 7, 2021

Like most folks, I’m still unsure of what stage of the pandemic we are in: Are we hitting the end of this? Are we in the rough middle stages? Is there some big twist that will push us back to […]

October 6, 2021

Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture. For instance, […]

October 5, 2021

The COVID-19 pandemic hugely impacted companies in nearly every business sector. The impact forced business owners like you to confront a wide variety of unforeseen challenges. The massive shift to remote work, changing labor market, and new trends in consumer […]

October 4, 2021

Planning refers to the process of deciding in advance the objectives that are to be achieved during a given period, in which the alternative courses of action are being formulated to achieve them, and the best course of action is […]

October 1, 2021

Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, […]

September 24, 2021

How much does it cost to start your own business? Well, that depends. However, according to the Small Business Administration, most micro-businesses cost approximately $3,000 to launch, while most home-based franchises cost between $2,000 and $5,000. Yeah — I’d say […]

September 23, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of […]

September 15, 2021

An Influencer is the second most misunderstood job in the US. According to a report by Business CenturyLink, internet, VoIP and other service providers for small businesses, the role of ‘Influencing’ is widely confused and misinterpreted. Topping the most misunderstood […]