Tag: Development

July 19, 2021

When times get tough, the tough start new businesses. Or at least that was the case in 2020 when the Census Bureau recorded a substantial uptick in business formations. And so far, the trend hasn’t slowed. In May 2021 alone, […]

July 16, 2021

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]

June 25, 2021

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]

June 24, 2021

Currently the topic of Influencer Marketing is on everyone’s lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands. In my experience, I have seen […]

June 4, 2021

As HR teams around the world continue to adapt to the new normal, establishing an exceptional employee experience has never been more important — or more difficult. Thankfully, ever-advancing HR tech is up to the task. From keeping employees engaged […]

May 21, 2021

Nonprofit SEO (search engine optimization) can feel hopelessly confusing, but in a sector that increasingly relies on digital outreach, optimized pages are more important than ever. The journey to effective SEO begins with strategic Google keywords for nonprofits that form […]

May 20, 2021

The cryptocurrency industry has grown exponentially in the past few years, and as more investors like you hop on the bandwagon, it’s crucial to protect your assets. The following tips will help you store your coins safely to get stolen […]

May 14, 2021

LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who wish to share their working […]

May 14, 2021

I’ve been away for a bit, working through a class on post-pandemic strategies. Why? Well, the answer is pretty simple. In my opinion, we will see new models and a new frame of being emerge from the time we’ve spent […]

May 13, 2021

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is […]