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Tag: Development


Management, Strategy & Planning

Should I Start My Business as a Sole Proprietor or a Limited Liability Company?

July 19, 2021

Via: Small Business Trends

When times get tough, the tough start new businesses. Or at least that was the case in 2020 when the Census Bureau recorded a substantial uptick in business formations. And so far, the trend hasn’t slowed. In May 2021 alone, […]


Marketing, Marketing Strategy

What is Relationship Marketing? Amplify Your Marketing Messages!

July 16, 2021

Via: Business 2 Community

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]


Marketing, Software and Tools

What Is Local SEO?

June 25, 2021

Via: Business 2 Community

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]


Marketing, Marketing Strategy

Micro-influencers: Is it worth including them in your digital marketing campaign?

June 24, 2021

Via: Entrepreneur

Currently the topic of Influencer Marketing is on everyone’s lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands. In my experience, I have seen […]


Leadership & Career Development, Management

Getting Ahead of HR Technology Trends in 2021

June 4, 2021

Via: Business 2 Community

As HR teams around the world continue to adapt to the new normal, establishing an exceptional employee experience has never been more important — or more difficult. Thankfully, ever-advancing HR tech is up to the task. From keeping employees engaged […]


Marketing, Software and Tools

Top Google Keywords for Nonprofits

May 21, 2021

Via: Business 2 Community

Nonprofit SEO (search engine optimization) can feel hopelessly confusing, but in a sector that increasingly relies on digital outreach, optimized pages are more important than ever. The journey to effective SEO begins with strategic Google keywords for nonprofits that form […]


Finance

The Importance of Storing Cryptocurrencies Safe in a Wallet

May 20, 2021

Via: Business 2 Community

The cryptocurrency industry has grown exponentially in the past few years, and as more investors like you hop on the bandwagon, it’s crucial to protect your assets. The following tips will help you store your coins safely to get stolen […]


Marketing, Software and Tools

How to Use LinkedIn Stories Effectively

May 14, 2021

Via: Business 2 Community

LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who wish to share their working […]


Marketing, Marketing Strategy

The PARA Framework For Emergent Strategy

May 14, 2021

Via: Business 2 Community

I’ve been away for a bit, working through a class on post-pandemic strategies. Why? Well, the answer is pretty simple. In my opinion, we will see new models and a new frame of being emerge from the time we’ve spent […]


Marketing, Software and Tools

Best Storytelling Marketing Methods to Build a Successful Brand

May 13, 2021

Via: Business 2 Community

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is […]