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Tag: Development


Marketing, Marketing Strategy

How to Model Your Marketing Against the Product Lifecycle

October 11, 2021

Via: Business 2 Community

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]


Marketing, Software and Tools

Zero trust: The trusted model for secure data-driven business

September 15, 2021

Via: Venture Beat

The pandemic has accelerated the evolution of Chief Information Security Officers (CISO) from traditional gatekeepers to business enablers and strategic counselors in our new, increasingly cloud-centric hybrid work environment, but this doesn’t mean we make security secondary. To the contrary, […]


Management, Proposal Management

LaaS, PaaS, CaaS, IaaS, FaaS, and SaaS

September 7, 2021

Via: Business 2 Community

Introduction As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most importantly, they all exist in the same sky, ready to be accessed by the people below. […]


Leadership & Career Development, Management

It’s Time to Develop Your Gen Y and Gen Z Managers

August 27, 2021

Via: Business 2 Community

Gen Y and Gen Z workers will compose the majority of the workforce by 2025! Therefore, it is no surprise that many of these younger workers are already taking up leadership/management roles. According to one study, 27% of Gen Y […]


Marketing, Marketing Strategy

Why Is Blog Writing Still So Important In 2021?

August 23, 2021

Via: Business 2 Community

Despite the rise of video content, 8 in 10 digital marketers still have blogging as a strategy in their back pocket. The simple answer is that it works. For example, more than 5 in 10 marketers claim that they gained […]


Marketing, Software and Tools

Should B2B Brands Be on TiKTok?

August 12, 2021

Via: Business 2 Community

The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your […]


Management, Strategy & Planning

How to Build a Business From the Ground Up

July 29, 2021

Via: Business 2 Community

You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do […]


Management, Strategy & Planning

Should I Start My Business as a Sole Proprietor or a Limited Liability Company?

July 19, 2021

Via: Small Business Trends

When times get tough, the tough start new businesses. Or at least that was the case in 2020 when the Census Bureau recorded a substantial uptick in business formations. And so far, the trend hasn’t slowed. In May 2021 alone, […]


Marketing, Marketing Strategy

What is Relationship Marketing? Amplify Your Marketing Messages!

July 16, 2021

Via: Business 2 Community

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]


Marketing, Software and Tools

What Is Local SEO?

June 25, 2021

Via: Business 2 Community

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]