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Small Business Owner Responds Quickly to Capitalize on Taylor Swift-Fueled Sales

April 29, 2024

Everything that Taylor Swift touches seemingly turns to gold – especially if it’s a product from a small business.

Cassey Ho, founder of activewear brand Popflex, recently learned this lesson when Swift was seen wearing the brand’s purple pirouette skort in a YouTube Short. Swift also seemingly included a nod to the skirt in her song “imgonnagetyouback.” The track on Swift’s new album, The Tortured Poet’s Department, includes the lyric, “Lilac short skirt, the one that fits me like skin.”

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