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More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread.
Beyond entertainment, the game serves as a super opportunity for small businesses in the Las Vegas area to capitalize on increased spending, foot traffic and excitement from hopeful fans either looking to tie the record for most championships, continue a dynasty or just take in the world’s biggest game.
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