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Category: Product Management


Management, Product Management

How digital twins from Trusted Twin could help you turn your product into a service

September 30, 2022

Via: Venture Beat

Large enterprises are increasingly looking for ways to transition from selling physical products to selling the functionality of these products as a service. For example, Rolls Royce, which is a leading maker of jet engines in addition to luxury cars, […]


Management, Product Management

Customer experience and product are equally important: SaaS lessons learned in a pizza shop

September 9, 2022

Via: Venture Beat

Everyone’s been there: After a long day of work, running errands, and keeping up with life’s obligations, you’re exhausted. And famished. So you pull out your phone and open a food delivery app. You can now sit back and relax […]


Management, Product Management

Why the Customer Isn’t Always Right

June 8, 2022

Via: INSEAD Knowledge

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed […]


Management, Product Management

How ‘demand’ chains could increase profits while fighting climate change

May 11, 2022

Via: Venture Beat

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]


Management, Product Management

How to Nail a Successful Product Launch

May 9, 2022

Via: Entrepreneur

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]


Management, Product Management

How AI powers modern product lifecycle management

May 5, 2022

Via: Venture Beat

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]


Management, Product Management

How to Start a Virtual Assistant Business

April 11, 2022

Via: Small Business Trends

Starting a virtual assistant business is a great option for those wanting to start their own business. Having your own VA business enables you to set your own hours, work with different clients, and generate income. If you’re considering a […]


Management, Product Management

Act, don’t react: Managing inflationary pressures in enterprise software

March 11, 2022

Via: Venture Beat

We assumed that skyrocketing prices were put to rest decades ago alongside disco fashion and feathered hair. But 2021 saw the U.S. Consumer Price Index climb to 7%. It is an unpleasant reality that inflation is back and shows no […]


Management, Product Management

Use This Strategy to Get Your Brand’s Products Out on Time Despite Supply-Chain Disruptions

March 9, 2022

Via: Entrepreneur

From empty shelves to delayed deliveries, experts predict — according to a February article in the New York Times — that supply chain chaos is unlikely to end any time soon. Companies worldwide are feeling the resulting pressure, with Statista […]


Management, Product Management

20 Inventory Management Apps

March 3, 2022

Via: Small Business Trends

Small business owners have a lot on their plate. Not only do they have to worry about the day-to-day operations of their business, but they also have to keep track of inventory and make sure that they are making a […]


Management, Product Management

5 Ways Brands Can Get the Most out of a Franchise Trade Show

February 16, 2022

Via: Entrepreneur

A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees […]


Management, Product Management

Project Manager’s Guide To Implementing A Compliance Program

February 10, 2022

Via: Digital Project Manager

I have been working in the B2B SaaS space for nearly a decade, and throughout that time my goal has been to perpetually grow revenue. There are many different ways to achieve this goal but the consistent factor across them […]


Management, Product Management

How to Use Nostalgic Advertising to Increase Brand Affinity

November 11, 2021

Via: Business 2 Community

Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day. Think about that time in high school or middle school when one of your classmates that you were really attracted to […]


Management, Product Management

What Is Digital Project Management? [Ultimate Guide]

November 8, 2021

Via: The Digital Project Manager

What Is Digital Project Management? Let’s lay out exactly what digital project management is with a nifty math equation: The fast-paced world of digital + project management = the leading, planning, organizing, motivating, and delivery of web-enabled projects using the […]


Management, Product Management

From Idea to Full-Fledged Product Through Accidental User Needs Identification

November 5, 2021

Via: Business 2 Community

As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity […]


Management, Product Management

The Basics of Branding and How to Make Yours Memorable

November 1, 2021

Via: Business 2 Community

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a […]


Management, Product Management

How to Design a Product Label that Enhances Your Brand Identity

October 25, 2021

Via: Business 2 Community

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative product label designed by a professional. There are numerous benefits of labeling whether you’re a small business or a big […]


Management, Product Management

Brands Must Do This to Appeal to Gen Z

October 19, 2021

Via: Business 2 Community

Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As a research marketer, I’ve heard some of the craziest, most comical, and quite frankly — daunting descriptions of Gen Zers from […]


Management, Product Management

Branding in 2022: 4 Ways to Position Your Brand to Win

October 12, 2021

Via: Business 2 Community

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]


Management, Product Management

Pair Artificial Intelligence with a Human Touch and You’re Sure to Thrive

September 17, 2021

Via: Business 2 Community

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they […]