Category: Product Management

November 22, 2022

What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude. This does not mean, though, that […]

October 17, 2022

In 2018, 1.6 million U.S. consumers used Buy Now Pay Later (BNPL) financing to make a purchase. This year, that number is projected to hit nearly 60 million. Clearly, consumers value BNPL. According to an analysis conducted by Shopify, which […]

September 30, 2022

Large enterprises are increasingly looking for ways to transition from selling physical products to selling the functionality of these products as a service. For example, Rolls Royce, which is a leading maker of jet engines in addition to luxury cars, […]

September 9, 2022

Everyone’s been there: After a long day of work, running errands, and keeping up with life’s obligations, you’re exhausted. And famished. So you pull out your phone and open a food delivery app. You can now sit back and relax […]

June 8, 2022

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed […]

May 11, 2022

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]

May 9, 2022

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

April 11, 2022

Starting a virtual assistant business is a great option for those wanting to start their own business. Having your own VA business enables you to set your own hours, work with different clients, and generate income. If you’re considering a […]

March 11, 2022

We assumed that skyrocketing prices were put to rest decades ago alongside disco fashion and feathered hair. But 2021 saw the U.S. Consumer Price Index climb to 7%. It is an unpleasant reality that inflation is back and shows no […]

March 9, 2022

From empty shelves to delayed deliveries, experts predict — according to a February article in the New York Times — that supply chain chaos is unlikely to end any time soon. Companies worldwide are feeling the resulting pressure, with Statista […]

March 3, 2022

Small business owners have a lot on their plate. Not only do they have to worry about the day-to-day operations of their business, but they also have to keep track of inventory and make sure that they are making a […]

February 16, 2022

A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees […]

February 10, 2022

I have been working in the B2B SaaS space for nearly a decade, and throughout that time my goal has been to perpetually grow revenue. There are many different ways to achieve this goal but the consistent factor across them […]

November 11, 2021

Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day. Think about that time in high school or middle school when one of your classmates that you were really attracted to […]

November 8, 2021

What Is Digital Project Management? Let’s lay out exactly what digital project management is with a nifty math equation: The fast-paced world of digital + project management = the leading, planning, organizing, motivating, and delivery of web-enabled projects using the […]

November 5, 2021

As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity […]

November 1, 2021

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a […]

October 25, 2021

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative product label designed by a professional. There are numerous benefits of labeling whether you’re a small business or a big […]

October 19, 2021

Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As a research marketer, I’ve heard some of the craziest, most comical, and quite frankly — daunting descriptions of Gen Zers from […]