Category: Product Management

October 12, 2021

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]

September 17, 2021

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they […]

August 26, 2021

While ecommerce websites give customers the convenience of shopping on their own schedule, a website can’t replicate the physical retail experience. When customers shop in a brick-and-mortar store, they can touch the merchandise and visualize what it’ll look like when […]

August 24, 2021

o you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your […]

August 16, 2021

When Amazon couldn’t deliver what I ordered in two days, I knew there were supply chain problems in the COVID pandemic. Now, this breaking of the supply chain has been a huge issue for small business owners and threaten their […]

July 30, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why. For […]

July 26, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower […]

July 22, 2021

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel […]

June 25, 2021

Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep […]

June 14, 2021

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a […]