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Category: Product Management


Management, Product Management

Branding in 2022: 4 Ways to Position Your Brand to Win

October 12, 2021

Via: Business 2 Community

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]


Management, Product Management

Pair Artificial Intelligence with a Human Touch and You’re Sure to Thrive

September 17, 2021

Via: Business 2 Community

For many consumers, the concept of “customer service” is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they […]


Management, Product Management

Your Essential Product Photography Setup

August 26, 2021

Via: Business 2 Community

While ecommerce websites give customers the convenience of shopping on their own schedule, a website can’t replicate the physical retail experience. When customers shop in a brick-and-mortar store, they can touch the merchandise and visualize what it’ll look like when […]


Management, Product Management

The Secret to Product Descriptions That Convert

August 24, 2021

Via: Business 2 Community

o you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your […]


Management, Product Management

Fix Your Broken Supply Chain and Get Your Products to Your Customers Faster

August 16, 2021

Via: Small Business Trends

When Amazon couldn’t deliver what I ordered in two days, I knew there were supply chain problems in the COVID pandemic. Now, this breaking of the supply chain has been a huge issue for small business owners and threaten their […]


Management, Product Management

Does Grammar Even Really Matter in Social Media Marketing Anymore?

July 30, 2021

Via: Business 2 Community

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why. For […]


Management, Product Management

How to Improve Product Adoption: Proven Strategies for Product Managers

July 26, 2021

Via: Business 2 Community

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower […]


Management, Product Management

What’s In a Brand? When and How to Rebrand Your Business

July 22, 2021

Via: Business 2 Community

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel […]


Management, Product Management

Instagram Announces Affiliate Plan

June 25, 2021

Via: Business 2 Community

Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep […]


Management, Product Management

Branding Basics For Building a Brand That Rocks

June 14, 2021

Via: Business 2 Community

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a […]