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Category: Product Management


Management, Product Management

What’s In a Brand? When and How to Rebrand Your Business

July 22, 2021

Via: Business 2 Community

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel […]


Management, Product Management

Instagram Announces Affiliate Plan

June 25, 2021

Via: Business 2 Community

Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep […]


Management, Product Management

Branding Basics For Building a Brand That Rocks

June 14, 2021

Via: Business 2 Community

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a […]


Management, Product Management

Events Marketing: Steps You Must Take to Achieve Success

June 11, 2021

Via: Business 2 Community

Events marketing is a commonly used tool for everything from product launches to networking events because events work for driving interest in your product, allowing people to engage with your brand, and, eventually, increased purchase rates. If you plan to […]


Management, Product Management

Bring a New Product to Market Without Reinventing the Wheel

May 27, 2021

Via: Business 2 Community

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new […]


Management, Product Management

3 Simple Ways Any Business Can Increase Sales

April 12, 2021

Via: Entrepreneur

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]


Management, Product Management

Best WordPress Alternatives for your Small Business Website

March 9, 2021

Via: Small Business Trends

Over the years WordPress has been the quintessential website builder and Content Management System (CMS) allowing users to download and install its software for free. Thanks to its easy-to-use tools, you can easily add new pages, blog posts, E-commerce store, […]


Management, Product Management

Product Managers and Product Owners: What’s the Difference?

October 14, 2020

Via: Product Talk

Traditional Product Management: Gathering Requirements from Stakeholders Let’s start at the beginning. This is what I often refer to as “traditional product management.” It’s where product management was grounded for many, many decades. We still see most companies rooted in […]