Category: Product Management

September 21, 2023

When you first launch a startup, you, along with your small initial team, are able to build something incredible from the ground up — and that’s because everyone is intimately connected to the company vision. As your company grows to […]

August 18, 2023

Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large amount of label materials available, […]

August 18, 2023

To verify a product concept, market research is conducted before the new product is prototyped, built, and tested. A distinct skill set and a variety of resources are needed at each step of the product development process. Digital product development […]

July 31, 2023

We’ve collected these customer retention statistics for small businesses from a variety of sources. Enjoy the list and see if any catch your attention that might be especially relevent to your company. What is Customer Retention? Customer is strategic efforts […]

June 28, 2023

Curiosity and innovation are the two most prominent characteristics of inventors and change-makers. A craving to understand the mechanics of a problem — and to find the solution to that problem — drives curiosity to take action. But once you’ve […]

May 25, 2023

In the realm of commerce, one-word business names are more than mere identifiers. Your business name is the first impression customers will have, so it’s essential to make it memorable, impactful, and aligned with your brand values. In this article, […]

March 10, 2023

The Girl Scouts have been selling cookies for almost 100 years. As a former Girl Scout, I recall selling them, and now as an adult, a year doesn’t go by without buying several boxes. Girl Scout Cookies are more than […]

February 20, 2023

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]

November 22, 2022

What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude. This does not mean, though, that […]

October 17, 2022

In 2018, 1.6 million U.S. consumers used Buy Now Pay Later (BNPL) financing to make a purchase. This year, that number is projected to hit nearly 60 million. Clearly, consumers value BNPL. According to an analysis conducted by Shopify, which […]

September 30, 2022

Large enterprises are increasingly looking for ways to transition from selling physical products to selling the functionality of these products as a service. For example, Rolls Royce, which is a leading maker of jet engines in addition to luxury cars, […]

September 9, 2022

Everyone’s been there: After a long day of work, running errands, and keeping up with life’s obligations, you’re exhausted. And famished. So you pull out your phone and open a food delivery app. You can now sit back and relax […]

June 8, 2022

We all have the best intentions in life, whether it’s reading more, regularly going to the gym or watching what we eat. But keeping to these goals isn’t always easy or straightforward. Fortunately, a growing number of apps are designed […]

May 11, 2022

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]

May 9, 2022

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]

May 5, 2022

Product development has long been an elevated science with frameworks, rules and significant research work conducted to ensure the product in question is fit-for-market and valued for its price. But not every company is using the full suite of tools […]

April 11, 2022

Starting a virtual assistant business is a great option for those wanting to start their own business. Having your own VA business enables you to set your own hours, work with different clients, and generate income. If you’re considering a […]

March 11, 2022

We assumed that skyrocketing prices were put to rest decades ago alongside disco fashion and feathered hair. But 2021 saw the U.S. Consumer Price Index climb to 7%. It is an unpleasant reality that inflation is back and shows no […]

March 9, 2022

From empty shelves to delayed deliveries, experts predict — according to a February article in the New York Times — that supply chain chaos is unlikely to end any time soon. Companies worldwide are feeling the resulting pressure, with Statista […]

March 3, 2022

Small business owners have a lot on their plate. Not only do they have to worry about the day-to-day operations of their business, but they also have to keep track of inventory and make sure that they are making a […]