To verify a product concept, market research is conducted before the new product is prototyped, built, and tested. A distinct skill set and a variety of resources are needed at each step of the product development process. Digital product development can help ease this path.
Digital goods may be platforms, programs, or a hardware-software combo that opens up new income streams for an organization. Through data-driven connections between various contact points, immersive experiences offered by digital goods improve the entire brand experience that is provided to the consumer.
