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Finance

Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget

September 18, 2019

Via: Search Engine Journal

Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content […]


Management, Strategic Management

5 Tips to Support Your Creative Agency at Every Stage of the Creative Process

September 17, 2019

Via: Business 2 Community

There’s a lot a creative agency can do for your brand. But if you haven’t worked with a creative agency before, you might be a little in the dark about what your working relationship will look like or what the […]


Management, Strategic Management

How to Optimize the Customer Experience – Strategies and Trends

September 17, 2019

Via: Business 2 Community

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. While a […]


Marketing, Sales Experience

Increasing Average Order Value with Cross-Selling

September 16, 2019

Via: Business 2 Community

Cross-selling is an extremely common sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article. Unfortunately, the similarities between cross-selling and upselling can lead to confusion. In fact, […]


Management, Strategic Management

How to Develop a Small Business Continuity Plan

September 16, 2019

Via: Business 2 Community

What would happen if a disaster struck your business tomorrow? Would you know what to do? A Small Business Continuity Plan is a valuable reference document for the business owner(s) and their team to answer questions and provide information to […]


Marketing, Sales Experience

3 Ways To Improve Your Customer Retention Rate

September 11, 2019

Via: Business 2 Community

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business […]


Management, Strategic Management

How Artificial Intelligence is Driving Workplace Productivity

September 10, 2019

Via: Business 2 Community

According to a study, over 76 percent of business leaders believe that Artificial Intelligence (AI) is fundamental to their organization’s success. The companies that have already implemented AI have seen a boost of 39 percent in their revenue. AI is […]


Marketing, Software and Tools

The Importance of Brand Messaging for a Successful Website Redesign

September 10, 2019

Via: Business 2 Community

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]


Legal

10 Rules Small Businesses Must Follow as a Result of Email Spam Laws

September 9, 2019

Via: Small Business Trends

There are nearly 4 billion active email users around the world. So it makes sense that email is one of the most popular ways for businesses to reach out to potential customers. But you cannot simply reach out to anyone […]


Marketing, Software and Tools

5 Tips to Maximize the Lead Generation Power of Your Content Marketing

September 9, 2019

Via: Business 2 Community

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or […]