Tag: Featured

September 30, 2020

Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most […]

September 30, 2020

Like it or loathe it, we’re embarking on a new era of remote work. The arrival of the COVID-19 pandemic has accelerated a global shift towards working from home (WFH). While the transition from in-house team management to remote management […]

September 29, 2020

Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and […]

September 29, 2020

That was the story of my life, every Wednesday, when I started writing a new blog post. How to write a blog post fast is probably the last of your worries because you are still struggling with what to write […]

September 28, 2020

For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that […]

September 23, 2020

Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the […]

September 23, 2020

Five social media apps that are becoming popular with Generation Z are described in a new report as ones to watch during the upcoming year. The apps, identified by Zebra IQ, a market research firm that helps advertisers reach young […]

September 21, 2020

With Congress failing to reach a new pandemic relief package, things are looking tougher for many businesses. When Goldman Sachs surveyed their small-business clients in July, more than 84 percent were on track to run out of PPP money the […]

September 21, 2020

When buying a franchise, the key number you will need to know for franchise financing purposes is the initial investment. The initial investment is your “all in” costs and includes the franchise fee and various startup costs such as grand […]

September 21, 2020

The customer is everything, so creating a customer journey map is a no brainer. As Sam Walton says, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by […]