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Finance

Why All Freelancers Should Charge Late Fees In Their Contracts

January 13, 2021

Via: Business 2 Community

As we jump into the new year – and more people jump into freelancing – there are a lot of questions. One big one: should freelancers charge late fees? I’ve been freelancing for half a decade now, and have struggled […]


Marketing, Software and Tools

Local SEO: Top 10 Effective Targeted Advertising for your Local Business

January 13, 2021

Via: Business 2 Community

Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising […]


Marketing, Software and Tools

How Social Channels Connect Your Campaigns (Ignore at the Peril of Campaign Success)

January 12, 2021

Via: Business 2 Community

So you are the king (or queen) of digital! Every media plan that you present to your clients includes not one, not two but ALL of the social media platforms. Congratulations! You are likely missing a large chunk of your […]


Management, Strategic Management

Digital Transformations and Why Businesses Fail to Implement Them Properly

January 12, 2021

Via: Business 2 Community

If you’ve never heard the term digital transformations, then you’re in luck. Today, we’ll discuss why you need digital transformations to automate your repetitive business processes to improve your efficiency, reduce strain on your staff, and avoid letting critical business […]


Marketing, Sales Experience

How to Add Upselling to Your Agency’s Biz Dev Program

January 11, 2021

Via: Business 2 Community

Upselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at your agency? The answer to both is “yes”—but how you upsell is critical. First, a definition… Definition of “upselling” for […]


Marketing, Sales Experience

Right-Level Selling

January 6, 2021

Via: Business 2 Community

We’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved […]


Management, Strategic Management

Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)

January 5, 2021

Via: Entrepreneur

Back in the early 2000s, the idea of social media influencers was a new concept, somewhat untried and untrusted by brands. Bloggers were the first real internet stars, with corporations sending young online authors free products in hopes of getting […]


Finance

The land of cheap mortgages just went to zero

January 5, 2021

Via: Fortune

The country with the longest history of negative central bank rates is offering homeowners 20-year loans at a fixed interest rate of zero. Customers at the Danish home-finance unit of Nordea Bank Abp can, as of Tuesday, get the mortgages, […]


Marketing, Software and Tools

5 Tips to Maximize Paid Acquisition for Email Marketing

January 4, 2021

Via: Business 2 Community

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from […]


Management, Marketing, Software and Tools

How Long Should My Emails Be?

January 4, 2021

Via: Business 2 Community

One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering […]