Tag: Featured

January 13, 2021

As we jump into the new year – and more people jump into freelancing – there are a lot of questions. One big one: should freelancers charge late fees? I’ve been freelancing for half a decade now, and have struggled […]

January 13, 2021

Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising […]

January 12, 2021

So you are the king (or queen) of digital! Every media plan that you present to your clients includes not one, not two but ALL of the social media platforms. Congratulations! You are likely missing a large chunk of your […]

January 12, 2021

If you’ve never heard the term digital transformations, then you’re in luck. Today, we’ll discuss why you need digital transformations to automate your repetitive business processes to improve your efficiency, reduce strain on your staff, and avoid letting critical business […]

January 11, 2021

Upselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at your agency? The answer to both is “yes”—but how you upsell is critical. First, a definition… Definition of “upselling” for […]

January 6, 2021

We’ve always been taught to “call high.” We are supposed to reach “The Decision-maker,” perhaps leveraging our influencers. But complex B2B buying has changed profoundly, “The Decision-maker” has become a buying/decision-making group. The number of people, directly and indirectly, involved […]

January 5, 2021

Back in the early 2000s, the idea of social media influencers was a new concept, somewhat untried and untrusted by brands. Bloggers were the first real internet stars, with corporations sending young online authors free products in hopes of getting […]

January 5, 2021

The country with the longest history of negative central bank rates is offering homeowners 20-year loans at a fixed interest rate of zero. Customers at the Danish home-finance unit of Nordea Bank Abp can, as of Tuesday, get the mortgages, […]

January 4, 2021

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from […]

January 4, 2021

One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering […]