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Marketing, Software and Tools

How to Find the Right Tools to Manage Social Media for Business

January 16, 2019

Via: Business 2 Community

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online […]


Management, Strategic Management

2019’s Must-Haves for a Scalable B2B Content Marketing Strategy

January 15, 2019

Via: Business 2 Community

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of […]


Management, Strategic Management

Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy

January 15, 2019

Via: Business 2 Community

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to […]


Finance

How to Calculate Cash Flow and Prepare a Cash Flow Statement

January 14, 2019

Via: Small Business Trends

A cash flow statement is about documenting where the money is going in your business and whether you’re making a profit or suffering a loss. Small Business Trends contacted a variety of experts to get the lowdown on how to […]


Marketing, Sales Experience

Trust Me: 3 Types of Social Proof that Drive Customers to Buy

January 9, 2019

Via: Business 2 Community

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and […]


Finance, Legal

10 Payroll Changes for 2019

January 8, 2019

Via: Small Business Trends

According to the SBA, small businesses employ nearly half (47.5%) of all workers in the U.S. If you have employees, your payroll likely is different for 2019. Here are 10 changes to note: 2019 Payroll Changes 1. Watch for new […]


Marketing, Software and Tools

How to Increase Purchases with Mobile Retargeting

January 8, 2019

Via: Business 2 Community

Today’s retailers are working on product diversification strategies—and the latest question on every e-commerce player’s mind is, “How do I increase the lifetime value of my customers?” As companies became more advanced in the digital space, so did advertising solutions—particularly […]


Management, Strategic Management

10 Innovative Content Marketing Resolutions for 2019

January 7, 2019

Via: Business 2 Community

New year, new opportunities to create content that shines. As we sprint headlong into 2019, consider turning over a new leaf (or 10) with regard to your content marketing efforts. Here are some outside-the-box suggestions to get you started. 1. […]


Marketing, Sales Experience

How to Create a Sales Funnel in One Day

January 7, 2019

Via: Business 2 Community

It’s so easy to get caught up in the cycle of being ‘busy’ as an entrepreneur and never really getting anything done. If you feel like you’re just spinning your wheels, it’s important to slow down, get on a schedule […]


Finance

Best Place to Get a Small Business Loan

January 3, 2019

Via: Small Business Trends

Have you built a relationship where your business banks? Do they have a small business relationship manager? If so, the best place to get a loan is from the bank where you regularly do business. Ideally, you meet with your […]