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Management, Proposal Management

The Truth About How Motivated Blindness Affects Business Decisions

April 19, 2021

Via: Business 2 Community

There is a well-documented cognitive bias that says that people see what they want to see and easily miss contradictory information. A particular type of cognitive bias is when a person suppresses information when it’s in their interest to remain […]


Marketing, Marketing Strategy

How to Integrate Customer Reviews In Your Content Marketing Strategy

April 19, 2021

Via: Business 2 Community

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite […]


Management, Proposal Management

How to Manage Customer Relationships with CRM

April 14, 2021

Via: Business 2 Community

Wouldn’t it be great to have a tool to help us track our interactions with customers to understand their needs better? And manage ongoing relationships with our customers as well as customer leads. It is cheaper to retain customers than […]


Marketing, Marketing Strategy

Top 5 B2B Marketing Strategies for 2021

April 14, 2021

Via: Business 2 Community

Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty. Today, we’ll explore five potent […]


Management, Strategy & Planning

Our “Attention” Problem

April 13, 2021

Via: Business 2 Community

Recently, I participated in a Clubhouse discussion, it was my first and I was surprised to be invited to be part of the panel. After the discussion, one of the hosts asked my impressions. “It was interesting, we covered a […]


Marketing, Marketing Strategy, Sales Experience

3 Powerful Ways to Retain your Customers for More Sales

April 13, 2021

Via: Business 2 Community

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]


Marketing, Software and Tools

10 Best Marketing Resource Management Software In 2021

April 12, 2021

Via: The Digital Project Manager

Below, we compare the best marketing resource management software for 2021. With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget. In addition to a list of the […]


Marketing, Marketing Strategy

7 Tips for Memorable Loyalty Program Names

April 7, 2021

Via: Business 2 Community

Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within the rewards program’s name (and in its selection of rewards, but we’ve covered that in our rewards guide). Though you’ll have […]


Marketing, Marketing Strategy

How Technology Builds Better E-Commerce Experiences

April 6, 2021

Via: Business 2 Community

The global pandemic meant fewer shoppers in local stores. Thus, even businesses that never considered selling through technology were faced with a dilemma: either sell online or close your doors. The conversion in favor of e-commerce experiences was aided by […]


Leadership & Career Development, Management

Employee Poaching: Keep Them Happy or Someone Else Will

April 6, 2021

Via: Business 2 Community

Great team members are highly valuable—which means other companies are trying to poach your best employees. You’ve worked hard to build and invest in your agency’s team—so why wouldn’t someone else want to reap the benefits? Your employees can leave […]