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Marketing, Marketing Strategy

Granfluencers: The Latest Digital Marketing Trend

October 18, 2021

Via: Business 2 Community

Baby Boomers hold more than $2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of […]


Finance

How to Get Your Business Out of Debt

October 18, 2021

Via: Business 2 Community

Taking on business debt isn’t the end of the world. In fact, there are a lot of good, strategic reasons for your business to take on debt. That said, carrying business debt for a long period of time can cut […]


Marketing, Marketing Strategy

4 Tools to Help You Find the Right Content for Your Audience

October 13, 2021

Via: Business 2 Community

Today I have some content curation resources to help you improve your brand visibility. Here’s four links with tips and tricks to kick start your work week. Finding the right content for your target market can take a lot of […]


Marketing, Software and Tools

3 Powerful Ways to Boost Your Off-Page SEO Strategy

October 12, 2021

Via: Business 2 Community

As digital marketers, most of you already know that there are two different ways to improve your SEO strategy. One is on-page SEO, and the other is off-page SEO. The steps you take on your website to boost your search […]


Management, Product Management

Branding in 2022: 4 Ways to Position Your Brand to Win

October 12, 2021

Via: Business 2 Community

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]


Marketing, Marketing Strategy

How to Model Your Marketing Against the Product Lifecycle

October 11, 2021

Via: Business 2 Community

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]


Marketing, Sales Experience

5 Pieces of Advice for Next-Level eCommerce Marketing

October 11, 2021

Via: Business 2 Community

This is an incredibly busy time in eCommerce. As the pendulum is swinging back towards brick and mortars and the world reopens, Q4 puts a lot of pressure on marketers to make up for the losses incurred earlier in the […]


Marketing, Sales Experience

Is This Problem Important For Your Customer to Solve?

October 6, 2021

Via: Business 2 Community

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” For those that are left, […]


Management, Strategy & Planning

Is Now a Good Time to Start Selling Your Business?

October 5, 2021

Via: Business 2 Community

The COVID-19 pandemic hugely impacted companies in nearly every business sector. The impact forced business owners like you to confront a wide variety of unforeseen challenges. The massive shift to remote work, changing labor market, and new trends in consumer […]


Marketing, Marketing Strategy

Data-Driven Attribution as the New Default in Google Ads: What You Need to Know

October 5, 2021

Via: Business 2 Community

When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in […]