I recently attended a meeting where my managing broker suggested we consider alternative names for cold calling. Although I was initially a little resistant, the idea of renaming a task has grown on me. Since cold calling sounds so cold, this article is meant to share some of the names that were brainstormed to eliminate the word “cold” from “cold calling.”
By using a creative title, it is possible that the mindset around cold calling can be changed in a positive manner. Once the task is thought of as positive, its effectiveness will be improved. The mind is extremely powerful. By focusing on the fun elements of your work, there is a high probability that the results will be beneficial.
