Tag: social media

January 20, 2021

As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online changes and thoughts about your favorite platforms that […]

January 12, 2021

So you are the king (or queen) of digital! Every media plan that you present to your clients includes not one, not two but ALL of the social media platforms. Congratulations! You are likely missing a large chunk of your […]

December 24, 2020

Are you looking for ways to reach new audiences on Instagram? Wondering whether adding a touch of SEO could get more people to discover your brand on the social network? It’s fair to say that we, social media marketers, don’t […]

December 3, 2020

“Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to […]

November 30, 2020

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than […]

November 25, 2020

Instagram has been changing, and it’s now reflected in the layout. At the bottom of each user’s screen, a shopping bag icon is wedged between “Reels” and one’s personal profile, reflecting the platform’s newfound emphasis on ecommerce. The Head of […]

November 25, 2020

Some say SEO is dead in 2021. I know a few people that may disagree: The millions of businesses who continue to see massive bottom-line growth through search engine strategies. In 2021, relevancy is still king, and the companies who […]

November 23, 2020

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never […]

November 20, 2020

As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways […]

November 17, 2020

Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. But what if you pour all your time […]