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Tag: social media


Marketing, Marketing Strategy

Blending Nostalgia and Social Media, Actress Melissa Gilbert Takes Her Modern Startup Back to the Prairie

February 20, 2024

Via: CO

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces. “No matter where I’ve gone, no matter what I’ve done, […]


Marketing, Marketing Strategy

50 Facebook Marketing Tips

February 14, 2024

Via: Small Business Trends

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]


Marketing, Marketing Strategy

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]


Leadership & Career Development, Management

‘Breaking Bad’ Stars Aaron Paul and Bryan Cranston Want Their Dos Hombres Mezcal to Be No. 1 — and They’re Using This Underrated Leadership Tactic to Get There

February 2, 2024

Via: Entrepreneur

“I saw a clear opening with mezcal,” Aaron Paul, co-founder of Dos Hombres Mezcal with fellow actor Bryan Cranston, says. “You ask anyone on the side of the road, ‘Name your favorite mezcal,’ [and] they’re like, ‘Oh, mezcal is…’ But […]


Marketing, Marketing Strategy

3 Ways to Tackle Common Social Media Obstacles

January 30, 2024

Via: Entrepreneur

Ihave noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media […]


Marketing, Software and Tools

What is CapCut and How to Use it

January 24, 2024

Via: Small Business Trends

CapCut is the video editing sensation that’s taking TikTok by storm! With its user-friendly interface and plethora of creative tools, CapCut is more than just an app – it’s a gateway to producing high-quality, engaging videos that resonate with audiences […]


Marketing, Marketing Strategy

Build a Successful B2B Social Media Strategy in 8 Steps

January 23, 2024

Via: CO

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]


Marketing, Marketing Strategy

3 Ways to Personalize Your Marketing for Higher Engagement

January 18, 2024

Via: Entrepreneur

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]


Finance

6 Areas for Non-Profits to Focus On to Increase Donations

January 11, 2024

Via: Small Biz Club

Ever tried squeezing water from a stone? Yeah, kinda feels like that when non-profits are hunting for donations. We get the struggle, funds don’t grow on trees (unfortunately). So let’s talk about a game plan for non-profits to focus on […]


Leadership & Career Development, Management

How Creative Careers Have Grown — And Where They Are Headed Next

January 5, 2024

Via: Entrepreneur

If you are a creative professional, then at one point, you probably found yourself fresh out of school thinking, “Where do I go from here?” If you would have asked this question 20 years ago, your answer would be less […]


Marketing, Marketing Strategy

60 Creative Social Media Marketing Tips You Don’t Hear Every Day

January 5, 2024

Via: Small Business Trends

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]


Marketing, Marketing Strategy

Key Performance Indicators Examples for Small Businesses

December 27, 2023

Via: Small Business Trends

Key Performance Indicators (KPIs) are the backbone of any thriving small business, steering strategies and sharpening decision-making. This article dives into a wide array of KPI examples tailored to the unique needs of small businesses. We’re here to help you […]


Marketing, Marketing Strategy

How Online Reviews Can Aid Small Business Growth

December 18, 2023

Via: Small Biz Club

In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet about their experience with a […]


Marketing, Software and Tools

Snapchat+ Unveils Exciting New AI Features for Its 7 Million Subscribers

December 15, 2023

Via: Small Business Trends

Snapchat has always been at the forefront of social media innovation, and its latest update to Snapchat+, the platform’s subscription tier, is no exception. With over seven million subscribers, Snapchat+ is now introducing new AI-powered features that are set to […]


Marketing, Marketing Strategy

How Email Marketing and Direct Messaging Can Go Hand in Hand To Increase Your Marketing Success

December 13, 2023

Via: Entrepreneur

Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]


Marketing, Marketing Strategy

How to Avoid Social Media Copyright Infringement

December 12, 2023

Via: CO

Social media offers businesses an outlet to expand their audience through engaging and strategic content creation, but this increase in original content also brings with it heightened concerns about copyright protection. While navigating the complex terms of social media platforms […]


Marketing, Marketing Strategy

5 Ways SEO Can Help Grow a Mom & Pop Business

December 8, 2023

Via: Entrepreneur

Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to […]


Marketing, Marketing Strategy

How Does Social Media Fit Into the Lead Generation “Funnel”?

December 7, 2023

Via: Small Business Trends

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]


Management, Proposal Management

Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

December 4, 2023

Via: Entrepreneur

Most entrepreneurs will agree that it is essential to connect with customers through effective communication – that’s a given. But not all businesses walk the talk, and some are completely missing the mark by using outdated strategies or, worse, not […]


Marketing, Marketing Strategy

16 Common Social Media Marketing Mistakes

November 29, 2023

Via: Small Business Trends

The role of social media in shaping a brand’s identity and customer interactions cannot be overstated. With nearly every business vying for attention online, social media marketing stands as a crucial battleground. However, navigating this landscape is fraught with pitfalls. […]