Tag: social media

May 17, 2022

Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a […]

May 9, 2022

When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) […]

May 4, 2022

In the past two years, brands like Supply, Beardbrand, and Ranch Road Boots joined the likes of Nike and Ikea to exit Amazon. While this shift in strategy does pique the interest of DTC brands, it is one that removes […]

May 2, 2022

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]

April 27, 2022

Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to […]

April 18, 2022

Social media is the place where everyone from everywhere can interact with everyone else including individuals and companies. Social media easily facilitates the interactions of people with people, people with companies, and companies with companies. Social media marketing teaches you […]

April 7, 2022

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence […]

April 5, 2022

Whether you’re a new startup or global enterprise, LinkedIn can be an enormously valuable tool for generating quality leads and increasing your brand awareness. A vast networking platform with more than 800 million members worldwide, LinkedIn offers an unmatched social-marketing […]

April 4, 2022

Sure, TikTok offers an entertaining platform where users can spend their extra time laughing at lip-syncing videos and learning from makeup or cooking tutorials. But TikTok can be a valuable resource for small businesses, as well. Brands can promote themselves […]

March 13, 2022

Social media is a critical tool for a small business’s marketing efforts. With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your […]