Tag: social media

December 3, 2021

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network […]

December 1, 2021

What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: They all offer quality products, an extraordinary customer experience, […]

November 30, 2021

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a […]

November 29, 2021

How do you make your marketing message something that people will remember? You have to make it sticky. In their book, “Made to Stick, Why Some Idea Survive and Others Die,” brothers Chip and Dan Heath define a sticky idea […]

November 24, 2021

Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend continue in 2022 as more companies start selling their products online. Cart abandonment happens when a shopper adds an item […]

November 22, 2021

You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with […]

November 18, 2021

It has been said that no content marketing strategy is complete without social media but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with results that are less […]

November 17, 2021

When you want to buy a product online, what’s the first thing you do? If you’re like most people, you look for reviews. Studies show that, on average, 72% of shoppers refuse to take action on a website until they […]

November 9, 2021

Influencer marketing on a budget. It might sound like a dream, but it isn’t. By changing the way you work with influencers so it’s more data-driven and goal aligned, you can improve your return on investment, work on more of […]

November 1, 2021

Instagram marketing has been a reliable tool for DTC brands and B2B companies for as long as the platform has existed. And it’s for good reason. Instagram is a platform that gives brands the ability to connect on a deeper […]