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Blending Nostalgia and Social Media, Actress Melissa Gilbert Takes Her Modern Startup Back to the Prairie

February 20, 2024

Via: CO

For Melissa Gilbert, portraying Laura Ingalls on the 1970’s TV series “Little House on the Prairie” was more than job. It was a way of life that she still embraces.

“No matter where I’ve gone, no matter what I’ve done, I always come back to the prairie,” Gilbert said in a recent interview with CO—. “It’s not just a role that I played. That’s really who I was as a little girl.”

Fifty years after the debut of the series, which was based on the autobiographical books by Laura Ingalls Wilder, Gilbert again finds herself blending two worlds into one with her social-media-driven e-commerce company, Modern Prairie. Seamlessly combining both old and new, Gilbert and her co-founder Nicole Haase have built a digital community of loyal customers by focusing on products and content that conjure a simpler, calmer time.

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