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What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix.

While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many will talk about your company, products and services, provided you offer the right incentive.

This article will help you understand the ins-and-outs of influencer marketing and how it can help your business.

What is Influencer Marketing?

According to Joe Sinkwitz, founder and CEO of Intellifluence, an influencer marketing marketplace, who spoke with Small Business Trends by phone, the term just means getting someone else to spread your message for you.

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