Tag: Management

April 16, 2021

Choosing a customer relationship management (CRM) system is just like a fairytale, or at least that is how I am going to tell it. Also fairly warning now, there are Disney gifs ahead. This story has been told a once […]

April 15, 2021

Quickly compare the best project management software for small teams with overviews, pricing, free trial, and evaluation criteria to consider. If you are a project manager for a small team, you have probably thought to yourself at least once: “Are […]

April 15, 2021

Quick gut check: Have you been talking to or at your customers? You already know the importance of marketing, but if you’re not optimizing every effort, every campaign, you could be leaving money on the table. While strategic messaging and rich content can […]

April 15, 2021

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the […]

April 14, 2021

Wouldn’t it be great to have a tool to help us track our interactions with customers to understand their needs better? And manage ongoing relationships with our customers as well as customer leads. It is cheaper to retain customers than […]

April 14, 2021

Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty. Today, we’ll explore five potent […]

April 13, 2021

Recently, I participated in a Clubhouse discussion, it was my first and I was surprised to be invited to be part of the panel. After the discussion, one of the hosts asked my impressions. “It was interesting, we covered a […]

April 13, 2021

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]

April 12, 2021

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]

April 12, 2021

The bleeding edge of the legal industry is now building interfaces at the intersection of code and law through computational contracts. These computational contracts (sometime called smart contracts), according to Stanford University, are a universal Contract Definition Language that will allow terms and conditions […]