Category: Proposal Management

January 18, 2023

In the last few years, consumers have become increasingly aware of their purchasing power, and that shift has led to a rise in online reviews. Online reviews are now an important part of the buying process for many customers. But […]

January 6, 2023

According to ProfitWell, 80% of future profits come from just 20% of existing customers. So clearly, any effort to keep yours engaged is a worthy investment, and loyalty programs are one of the oldest and most popular ways to do […]

December 15, 2022

If employees are the backbone of a business, the heart of it is the customer. When a business solves a problem for its ideal customers -doing so with data-driven decisions, right customer acquisition and retention strategies, and visionary outlook- it […]

December 12, 2022

When you’re trying to make the sale, your hard work doesn’t end once you leave the meeting with your potential customer. You must remain in contact until they’ve decided to take the plunge and buy your product or service. I’ve […]

December 7, 2022

When you’re writing professional emails, it’s important to make a good impression right from the start. That means taking the time to craft a well-written message that is clear, concise, and polite. In this article, we’ll discuss ten email greeting […]

November 16, 2022

It’s your employees’ job to motivate buyers, but employees similarly need the right tools to succeed. In today’s competitive environment, a well-written value proposition fills that need. What is your value proposition? A value proposition isn’t just useless information about […]

November 8, 2022

If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of […]

November 7, 2022

User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user […]

November 2, 2022

Competitors are racing head-to-head to get consumers’ attention. They use all means at their disposal to raise awareness of their brands. Most companies are discovering innovative technologies and new business models. Those might be excellent solutions, but how they communicate […]

October 31, 2022

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]

October 24, 2022

Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several […]

October 5, 2022

Video content performs extremely well on social media. But with that increased performance comes added competition. So creators need specialized tools to make content stand out. Enter Tasty Edits. The video editing service offers powerful options, including an all-encompassing video […]

September 13, 2022

As part of the continuing Small Biz in :15 on Location interviews, the trip to Austin, Texas for ZohoDay 2022 has resulted in yet another conversation small businesses will be able to appreciate. This time around it is, “Doing Surprising […]

September 12, 2022

Why are many people these days abandoning secure jobs, ownership, and other traditional status markers of success and embracing change, instability, mobility? A new generation of very changeful consumers is emerging, with individuals who embrace precarity not only in their […]

September 6, 2022

Recently, Small Biz in :15 on location traveled to Austin, Texas for Zoho Day 2022 to talk with the Head of Marketing, Zoho CRM at Zoho, Gopal Sripada. The topic of this conversation is one that is common to any […]

August 31, 2022

Finding issues that everyone can agree on can be tough. Ask a roomful of people if they highly value diversity and inclusion, and only half of them will raise their hands. Ask them if they care strongly about the environment, […]

August 30, 2022

For those that are unfamiliar and want to know what a CRM system is, the acronym stands for customer relationship management. A CRM system is software that automates and accelerates many mundane processes. If you would like to know more […]

July 29, 2022

Every day every one negotiates knowingly or unknowingly. In politics, negotiation is the instrument that settles terms of agreements and disputes between parties. In everyday life, it can facilitate arguments within the household and among the neighbors. And in businesses, […]

June 22, 2022

With inflation impacting economies around the world, price increases are practically unavoidable, but that doesn’t mean customers welcome the price change. Even if consumers understand the price increase, it still could impact their buying decisions. How do businesses raise prices […]

June 15, 2022

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]