Category: Proposal Management

September 13, 2022

As part of the continuing Small Biz in :15 on Location interviews, the trip to Austin, Texas for ZohoDay 2022 has resulted in yet another conversation small businesses will be able to appreciate. This time around it is, “Doing Surprising […]

September 12, 2022

Why are many people these days abandoning secure jobs, ownership, and other traditional status markers of success and embracing change, instability, mobility? A new generation of very changeful consumers is emerging, with individuals who embrace precarity not only in their […]

September 6, 2022

Recently, Small Biz in :15 on location traveled to Austin, Texas for Zoho Day 2022 to talk with the Head of Marketing, Zoho CRM at Zoho, Gopal Sripada. The topic of this conversation is one that is common to any […]

August 31, 2022

Finding issues that everyone can agree on can be tough. Ask a roomful of people if they highly value diversity and inclusion, and only half of them will raise their hands. Ask them if they care strongly about the environment, […]

August 30, 2022

For those that are unfamiliar and want to know what a CRM system is, the acronym stands for customer relationship management. A CRM system is software that automates and accelerates many mundane processes. If you would like to know more […]

July 29, 2022

Every day every one negotiates knowingly or unknowingly. In politics, negotiation is the instrument that settles terms of agreements and disputes between parties. In everyday life, it can facilitate arguments within the household and among the neighbors. And in businesses, […]

June 22, 2022

With inflation impacting economies around the world, price increases are practically unavoidable, but that doesn’t mean customers welcome the price change. Even if consumers understand the price increase, it still could impact their buying decisions. How do businesses raise prices […]

June 15, 2022

Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]

May 23, 2022

Organizations are redefining product information management (PIM) capabilities and rethinking how to deploy a PIM system with greater flexibility and agility. The options of on-premise and cloud are quite popular. Today, more than 80% of organizations have a multicloud strategy […]

May 16, 2022

When my cofounder and I launched our business in 2014, we quickly realized we needed to gain access to all kinds of tech to make the startup run successfully — but we were just two non-technical founders. There was no […]

May 6, 2022

There’s a lot of announcements coming out this week with it being National Small Business Week. A number of them came from Meta, including things like: Native Ad Creation: Businesses can now leverage native ad creation in WhatsApp Business App […]

April 20, 2022

Consumers are burnt and disenchanted with privacy in the 21st-century digital world that has seen endless data breaches, spats about cookies and walled approaches, the pandemic and nonstop disinformation. They’re fed up with tech companies, advertisers and marketers that use […]

April 14, 2022

As AI adoption continues to ramp up exponentially, so is the discussion around — and concern for — accountable AI. While tech leaders and field researchers understand the importance of developing AI that is ethical, safe and inclusive, they still […]

April 13, 2022

Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, […]

April 7, 2022

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence […]

March 22, 2022

I know we’re not the only ones producing project management podcasts filled with advice and takeaways that are insightful, practical, and actionable. There’s no shortage of voices and perspectives contributing knowledge and insights to project management these days. I’d like […]

February 28, 2022

If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by Thomson Data found that a massive 79% of leads don’t convert without a CRM. Just think about that, nearly 4 […]

January 24, 2022

Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising […]

January 13, 2022

At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to […]

January 4, 2022

We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how many leads you receive, […]