Tag: marketing

May 17, 2022

A cloud-native security asset management platform, Sevco Security, announced enhancements and new capabilities for its Asset Correlation Engine. The company says they will allow users to keep track of changing asset inventories across several data silos in real-time. The new […]

May 17, 2022

Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time […]

May 11, 2022

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]

May 9, 2022

Passive incomes and side hustles are one of the major perks of the digital era. Employed people and people owning businesses, both practice side hustles to earn more income. These means of an extra income can be done by anyone […]

May 9, 2022

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]

May 2, 2022

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]

April 27, 2022

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of […]

April 27, 2022

Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to […]

April 26, 2022

Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet […]

April 22, 2022

With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many […]