Top

Tag: marketing


Marketing, Marketing Strategy

Account-Based Marketing for B2B: Now’s the Time!

July 23, 2021

Via: Business 2 Community

To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century! And there’s no industry that’s felt the seismic shift in marketing more than the B2B sector of businesses. If your company is […]


Marketing, Sales Experience

Avoiding the Marketing Myth of the ‘Typical Customer’

July 21, 2021

Via: Business 2 Community

I am writing this blog the day after England beat Germany in the Euros. The stuff of dreams which will live on forever, according to Rio Ferdinand. As a Scotland fan living in England, married to an English woman, it […]


Marketing, Marketing Strategy

Flyer Examples for Business to Make Your Company Stand Out

July 19, 2021

Via: Business 2 Community

These flyer examples for business can help you get on the right track to advertising within your community. “Flyers?” You ask. Yes, flyers. While some people may think that flyers are a thing of the past, when it comes to […]


Marketing, Marketing Strategy

The Power of Content Repurposing Done Right

July 13, 2021

Via: Business 2 Community

Let’s be honest — the development of marketing content isn’t exactly cheap. From the idea to the research to the execution, it’s an investment. And like any business investment, you need a level of return that makes sense based on […]


Marketing, Marketing Strategy

Link Tracking Explained

July 12, 2021

Via: Business 2 Community

Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and […]


Marketing, Marketing Strategy

6 Creative Ways to Use Video Content to Engage Visitors

July 8, 2021

Via: Business 2 Community

In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and […]


Marketing, Marketing Strategy

Is One-to-One Marketing the Only True ABM?

July 6, 2021

Via: Business 2 Community

When it comes to what is, and isn’t, Account-Based Marketing (ABM), there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as […]


Marketing, Marketing Strategy

How to Boost Your Marketing with Customer Recommendations

June 30, 2021

Via: Business 2 Community

You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring […]


Marketing, Software and Tools

What Is Local SEO?

June 25, 2021

Via: Business 2 Community

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]


Marketing, Marketing Strategy

Micro-influencers: Is it worth including them in your digital marketing campaign?

June 24, 2021

Via: Entrepreneur

Currently the topic of Influencer Marketing is on everyone’s lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands. In my experience, I have seen […]