Tag: marketing

January 21, 2021

We all know having a strong marketing strategy in place for your business is absolutely vital to its success. I’m sure you’ve heard the phrase “You have to spend money to make money,” but is this true when it comes […]

January 21, 2021

Every business relies on data to inform decisions and growth. But not every business owner comes from a data background. You don’t need to be an Excel, SQL, or Big Data expert to make smarter, analytics-based decisions, though. A great […]

January 21, 2021

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would […]

January 20, 2021

As a keynote speaker and executive coach, I am constantly asked by my clients “Rick how effective is virtual training?” The answer depends on several different factors and preplanning is one of the most important factors of all in conducting […]

January 19, 2021

Bold Commerce, a company that builds tools and integrations for ecommerce stores, has raised $27 million in a series B round of funding led by Omers Ventures. The funding comes after retailers have had to rapidly embrace ecommerce due to […]

January 18, 2021

While we all may have taken some comfort in saying “Good riddance to 2020” last month, 12:01 on January 1st felt pretty much the same as 11:59 on December 31st. Now we’re a couple of weeks into the new year, […]

January 15, 2021

The world has become much smaller thanks to the Internet. Interconnectivity has enabled many localized businesses to stake their claim on the world at large. Going global with an enterprise is a huge step, but for companies who want to […]

January 13, 2021

The name “Philips” has long been synonymous with light bulbs. Founded in 1891, the Dutch company also developed some of the earliest radios, electric shavers, TVs, and imaging products like CT scanners and MRI systems. As the world began to […]

January 12, 2021

So you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting task for many […]

January 7, 2021

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a […]