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Tag: marketing


Marketing, Marketing Strategy

Your Marketing Emails Are Annoying. Here’s How You Can Fix Them.

January 26, 2023

Via: Entrepreneur

When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are […]


Marketing, Marketing Strategy

Strong Employer Branding Is How You Get From Where You Are to Where You Want to Be. Where Are You on the Journey?

January 20, 2023

Via: Entrepreneur

The power of employer branding is unmistakable. In 2022, according to a specialist company in that field, Universum, 86% of the world’s most attractive employers reported that it was a top priority for their strategies. Businesses that realize the value […]


Marketing, Sales Experience

6 Master Sales and Marketing Tips for Tech Companies in the 2023 Downturn

January 18, 2023

Via: Entrepreneur

The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June 2022. This presents a formidable challenge for companies in the technology sector. With proper guidance and focus, tech […]


Marketing, Marketing Strategy

Use These Two Tactics to Make Your Customer Experience Stand Out in 2023

January 17, 2023

Via: Entrepreneur

With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer […]


Marketing, Software and Tools

What is a Hashtag, and How Do You Use Them?

January 17, 2023

Via: Small Business Trends

Social media is one of the most powerful tools we have available to connect with friends, family, and businesses. As a result, platforms like Twitter, Facebook, and Instagram have seen exponential growth and command user bases in the millions. However, […]


Management, Strategy & Planning

5 Things to Know and Do Before Writing Your Business Plan

January 13, 2023

Via: Entrepreneur

There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things you need to know? Information you need to compile? Things to consider? You bet. Below you’ll […]


Marketing, Marketing Strategy

4 Trends That Will Disrupt Your Communication Strategy

January 13, 2023

Via: Entrepreneur

You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot […]


Marketing, Marketing Strategy

This Marketing Method Has the Potential for 20x ROI. Are You Using It the Right Way?

January 13, 2023

Via: Entrepreneur

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for […]


Marketing, Sales Experience

How I Built a Sales Funnel That Generates Over $80 Million

January 13, 2023

Via: Entrepreneur

The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team […]


Marketing, Marketing Strategy

25 Airbnb Online Experiences You Could Host

January 12, 2023

Via: Small Business Trends

Airbnb isn’t just an online platform for finding and booking places to stay on vacation. The site also connects users with in-person and virtual experiences. So prospective entrepreneurs or those looking to earn a bit of extra money may benefit […]


Legal

What Is Marketing Compliance and Why Should You Care About It? Here’s What You Need to Know.

January 10, 2023

Via: Entrepreneur

Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with marketing regulations. These regulations can vary depending on the industry, geography and other factors. Generally speaking, […]


Marketing, Marketing Strategy

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]


Marketing, Marketing Strategy

3 Marketing Strategies You Can’t Ignore to Fuel Your Digital Media Growth in 2023

January 6, 2023

Via: Entrepreneur

In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, […]


Management, Proposal Management

5 Proven Customer Loyalty Programs That Pay Actually Off

January 6, 2023

Via: Entrepreneur

According to ProfitWell, 80% of future profits come from just 20% of existing customers. So clearly, any effort to keep yours engaged is a worthy investment, and loyalty programs are one of the oldest and most popular ways to do […]


Marketing, Sales Experience

Why Media Coverage Is Your Most Powerful Sales Tool

December 27, 2022

Via: Entrepreneur

In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a […]


Marketing, Sales Experience

Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

December 23, 2022

Via: Entrepreneur

As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations […]


Marketing, Marketing Strategy

6 Ways to Leverage Social Proof to Maximize Your Marketing Efforts

December 22, 2022

Via: Entrepreneur

Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as […]


Marketing, Marketing Strategy

7 Quick Ways To Increase Your Website Traffic

December 19, 2022

Via: Small Biz Club

7 Tips For Increasing Website Traffic Boost Your Organic Rankings This is easily one of the best options available if you are looking for long-term gains. However, it’s also one of the most difficult. Ideally, you want to optimise your […]


Marketing, Marketing Strategy

Is Marketing on Twitter Worth It? 4 Ways to Leverage Twitter In Your Marketing

December 15, 2022

Via: Entrepreneur

When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the […]


Marketing, Software and Tools

What is the Best Local Selling App in 2023?

December 13, 2022

Via: Small Business Trends

Are you looking for a way to make some extra cash, or do you have unwanted items you’re hoping to unload? You don’t have to worry about setting up an online storefront or calculating shipping costs if you sell items […]