Tag: marketing

July 23, 2021

To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century! And there’s no industry that’s felt the seismic shift in marketing more than the B2B sector of businesses. If your company is […]

July 21, 2021

I am writing this blog the day after England beat Germany in the Euros. The stuff of dreams which will live on forever, according to Rio Ferdinand. As a Scotland fan living in England, married to an English woman, it […]

July 19, 2021

These flyer examples for business can help you get on the right track to advertising within your community. “Flyers?” You ask. Yes, flyers. While some people may think that flyers are a thing of the past, when it comes to […]

July 13, 2021

Let’s be honest — the development of marketing content isn’t exactly cheap. From the idea to the research to the execution, it’s an investment. And like any business investment, you need a level of return that makes sense based on […]

July 12, 2021

Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and […]

July 8, 2021

In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and […]

July 6, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM), there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as […]

June 30, 2021

You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring […]

June 25, 2021

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]

June 24, 2021

Currently the topic of Influencer Marketing is on everyone’s lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands. In my experience, I have seen […]