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Tag: marketing


Marketing, Software and Tools

5 B2B Content Marketing Mistakes and How To Fix Them

September 19, 2019

Via: Business 2 Community

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term […]


Marketing, Software and Tools

Email Marketing 101: The Foundational Basics

September 18, 2019

Via: Business 2 Community

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]


Finance

Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget

September 18, 2019

Via: Search Engine Journal

Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content […]


Management, Strategic Management

How to Optimize the Customer Experience – Strategies and Trends

September 17, 2019

Via: Business 2 Community

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. While a […]


Marketing, Software and Tools

Increase Your Business Visibility with These 4 LinkedIn Tools

September 12, 2019

Via: Business 2 Community

Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships […]


Management, Strategic Management

10 Ways Your Small Business Can Use 90s Nostalgia Marketing

September 11, 2019

Via: Small Business Trends

Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted 99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of […]


Marketing, Sales Experience

3 Ways To Improve Your Customer Retention Rate

September 11, 2019

Via: Business 2 Community

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business […]


Marketing, Software and Tools

The Importance of Brand Messaging for a Successful Website Redesign

September 10, 2019

Via: Business 2 Community

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]


Legal

10 Rules Small Businesses Must Follow as a Result of Email Spam Laws

September 9, 2019

Via: Small Business Trends

There are nearly 4 billion active email users around the world. So it makes sense that email is one of the most popular ways for businesses to reach out to potential customers. But you cannot simply reach out to anyone […]


Marketing, Software and Tools

5 Tips to Maximize the Lead Generation Power of Your Content Marketing

September 9, 2019

Via: Business 2 Community

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or […]