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Tag: marketing


Marketing, Software and Tools

Sevco Security delivers continuous asset IT inventory monitoring

May 17, 2022

Via: Venture Beat

A cloud-native security asset management platform, Sevco Security, announced enhancements and new capabilities for its Asset Correlation Engine. The company says they will allow users to keep track of changing asset inventories across several data silos in real-time. The new […]


Marketing, Marketing Strategy

The 3 Biggest Challenges to Marketing in the Metaverse

May 17, 2022

Via: Entrepreneur

Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time […]


Management, Product Management

How ‘demand’ chains could increase profits while fighting climate change

May 11, 2022

Via: Venture Beat

If we want to save the planet, we must change the way we move goods around it. We must create more sustainable supply chains. In their 2021 study The Sustainable Supply Chain Paradox: Balancing the Bottom Line with the Green […]


Management, Strategy & Planning

Learn to Build Revenue with an Affiliate Marketing Course

May 9, 2022

Via: Small Business Trends

Passive incomes and side hustles are one of the major perks of the digital era. Employed people and people owning businesses, both practice side hustles to earn more income. These means of an extra income can be done by anyone […]


Management, Product Management

How to Nail a Successful Product Launch

May 9, 2022

Via: Entrepreneur

When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want […]


Marketing, Marketing Strategy

Your marketing approach may be why your customers are blocking you

May 2, 2022

Via: Venture Beat

Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging […]


Marketing, Marketing Strategy

What is the True Cost of Running Account-Based Marketing?

April 27, 2022

Via: Entrepreneur

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of […]


Marketing, Marketing Strategy

10 Ways to Get More Traffic After You Get Media Coverage

April 27, 2022

Via: Entrepreneur

Media coverage is a great achievement, but it should not be thought of as a destination. It is better to see it as a springboard that can propel you toward the next piece of coverage. If your goal is to […]


Marketing, Marketing Strategy

5 Steps to Make Winning Marketing Bets

April 26, 2022

Via: Entrepreneur

Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a guarantee it will. In fact, many companies lose everything on a bad marketing bet — yet […]


Marketing, Sales Experience

5 Common Mistakes to Avoid When Selling Through Amazon

April 22, 2022

Via: Entrepreneur

With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many […]