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Tag: marketing


Marketing, Marketing Strategy

How to Integrate Customer Reviews In Your Content Marketing Strategy

April 19, 2021

Via: Business 2 Community

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite […]


Marketing, Marketing Strategy, Mergers and Acquisitions

The Marketing Challenges of Finding New Franchises

April 15, 2021

Via: Entrepreneur

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the […]


Management, Proposal Management

How to Manage Customer Relationships with CRM

April 14, 2021

Via: Business 2 Community

Wouldn’t it be great to have a tool to help us track our interactions with customers to understand their needs better? And manage ongoing relationships with our customers as well as customer leads. It is cheaper to retain customers than […]


Marketing, Software and Tools

10 Best Marketing Resource Management Software In 2021

April 12, 2021

Via: The Digital Project Manager

Below, we compare the best marketing resource management software for 2021. With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget. In addition to a list of the […]


Marketing, Software and Tools

4 Ways to Use Chatbots in Marketing to Boost Customer Engagement

April 6, 2021

Via: Business 2 Community

If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you. A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation […]


Marketing, Sales Experience

Power Words and Marketing to Pleasure and Pain

April 2, 2021

Via: Business 2 Community

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to […]


Marketing, Marketing Strategy

Why Conscious Branding Is the Secret to Your Success

March 26, 2021

Via: Entrepreneur

Today, more consumers than ever are demanding that companies become transparent and take hands-on approach to making the world a better place. They’re looking for what experts call “conscious brands,” companies that embody a higher purpose by having an intentional […]


Marketing, Software and Tools

5 Tips to Help Curious Marketers Get Started On TikTok

March 24, 2021

Via: Entrepreneur

TikTok is much more than a passing fad. In fact, it was the most-downloaded non-gaming app in 2020, and boasts 100 million monthly users in the United States alone. TikTok’s presentation of short videos paired with music clips has proven […]


Marketing, Marketing Strategy

Ignoring These 4 Marketing Trends Could Cost You in the Long Run

March 22, 2021

Via: Entrepreneur

Although the pandemic made executing marketing plans and 2020 goals a chaotic process, the good news is that we have a fairly good idea of what you shouldn’t ignore in your marketing campaigns. Now you have the chance to implement new strategies and be several […]


Management, Strategy & Planning

The 3 Things Entrepreneurs Should Know Before Expanding Globally

March 18, 2021

Via: Entrepreneur

Since there are more than 6,000 venture funds in the world, Matt Salloway knows the importance of bringing together a cohesive team of investors and operators with tech expertise and in-market access to help U.S. startups maximize scalable market opportunities […]