Tag: marketing

September 28, 2022

Within any organization, various business functions vie for a seat at the elusive, and sometimes mysterious, “table.” It can seem like a game of musical chairs, and you don’t want to be the one left standing. I believe it can […]

September 27, 2022

In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as business environments become more complex and unpredictable. Many companies work with partners including franchisees, resellers, consultants and […]

September 27, 2022

It’s a mystery. Your sales and marketing expense has been over budget for months, but you’re missing your revenue projections. You’re burning far more cash than you had projected just a few months ago. And yet, your CFO and VP […]

September 23, 2022

Collaborations are one of the most effective ways to boost your marketing activities. Most companies and startups know this and invest significant resources into collaboration activities. When they first hear about collaborations, many people immediately think about influencer marketing campaigns. […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 6, 2022

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]

August 31, 2022

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers and prospects and drive targeted brand awareness. In 2021, […]

August 30, 2022

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]

August 27, 2022

When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance […]

August 25, 2022

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]

August 23, 2022

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]

August 17, 2022

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]

August 12, 2022

Deciding to take the leap and start a business is one of the most frightening and exhilarating experiences for any entrepreneur. As a finance entrepreneur, I knew prior to starting my first business just how competitive the industry can be. […]

August 11, 2022

TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook […]

August 10, 2022

With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party […]

August 9, 2022

A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses […]

August 9, 2022

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

July 29, 2022

August is a big month for local businesses. National Farmers’ Market Week is August 7 through 13, and National Lemonade Day is August 20, ideal for those who started their local business aspirations with the classic lemonade stand. If you’re […]

July 28, 2022

Are you trying to do marketing but don’t know where to start? After doing hundreds of campaigns, I will give you one piece of advice that skyrocketed not only my clients but my abilities as a marketer: Get it done… […]