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Tag: marketing


Marketing, Sales Experience

Transform customer experiences — and your business — with relationship-driven, human-centered design

September 28, 2022

Via: Venture Beat

Within any organization, various business functions vie for a seat at the elusive, and sometimes mysterious, “table.” It can seem like a game of musical chairs, and you don’t want to be the one left standing. I believe it can […]


Marketing, Sales Experience

Partners Are Your Brand Ambassadors — That’s Why You Need to Give Them Training

September 27, 2022

Via: Entrepreneur

In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as business environments become more complex and unpredictable. Many companies work with partners including franchisees, resellers, consultants and […]


Marketing, Marketing Strategy

3 Common Mistakes That Are Inflating Your Marketing Budget

September 27, 2022

Via: Entrepreneur

It’s a mystery. Your sales and marketing expense has been over budget for months, but you’re missing your revenue projections. You’re burning far more cash than you had projected just a few months ago. And yet, your CFO and VP […]


Marketing, Marketing Strategy

5 Ways to Effectively Utilize Marketing Collaborations

September 23, 2022

Via: Entrepreneur

Collaborations are one of the most effective ways to boost your marketing activities. Most companies and startups know this and invest significant resources into collaboration activities. When they first hear about collaborations, many people immediately think about influencer marketing campaigns. […]


Marketing, Marketing Strategy

Why B2B Companies Can’t Ignore the 5th P of Marketing — Payments

September 20, 2022

Via: Entrepreneur

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]


Leadership & Career Development, Management

5 Ways to Level Up Your Thought Leadership

September 6, 2022

Via: Entrepreneur

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]


Marketing, Marketing Strategy

B2B marketing strategies: Everything you need to know about building an original podcast series 

August 31, 2022

Via: Venture Beat

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. B2B marketing teams are looking for ways to communicate with customers and prospects and drive targeted brand awareness. In 2021, […]


Marketing, Marketing Strategy

What the Future May Hold for Account-Based Marketing

August 30, 2022

Via: Entrepreneur

We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]


Marketing, Marketing Strategy

5 Social Media Tips to Grow Your New Business

August 27, 2022

Via: Entrepreneur

When it comes to building a brand, social media remains one of the best tools in aiding a business in reaching its target audience. The medium builds brands, provides customers with information about their debut, and gives them a chance […]


Marketing, Marketing Strategy

Everything You Need to Know About Crowdfunding Marketing

August 25, 2022

Via: Small Business Trends

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]


Marketing, Marketing Strategy

How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Via: Entrepreneur

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]


Marketing, Marketing Strategy

How to Make Your Marketing Less Cringeworthy and More Authentic

August 17, 2022

Via: Entrepreneur

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]


Finance

7 Tips for First-Time Finance Entrepreneurs

August 12, 2022

Via: Entrepreneur

Deciding to take the leap and start a business is one of the most frightening and exhilarating experiences for any entrepreneur. As a finance entrepreneur, I knew prior to starting my first business just how competitive the industry can be. […]


Marketing, Marketing Strategy

Want To Go Viral On TikTok? Follow These 4 Rules.

August 11, 2022

Via: Entrepreneur

TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook […]


Marketing, Marketing Strategy

Why the Automotive Industry Needs a More Unique Approach to Marketing

August 10, 2022

Via: Entrepreneur

With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party […]


Marketing, Marketing Strategy

How to Unleash Your Creativity and Transform Your Marketing Strategy

August 9, 2022

Via: Entrepreneur

A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses […]


Marketing, Marketing Strategy

13 Ways to Grow Omnichannel Customer Engagement

August 9, 2022

Via: Entrepreneur

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]


Marketing, Marketing Strategy

What is Humanized Marketing and How Does It Affect Your Business?

August 8, 2022

Via: Entrepreneur

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]


Marketing, Marketing Strategy

Learn How to Successfully Run and Market a Local Business This August

July 29, 2022

Via: Small Business Trends

August is a big month for local businesses. National Farmers’ Market Week is August 7 through 13, and National Lemonade Day is August 20, ideal for those who started their local business aspirations with the classic lemonade stand. If you’re […]


Marketing, Marketing Strategy

Follow This Marketing Hack to Fuel Your Brand

July 28, 2022

Via: Entrepreneur

Are you trying to do marketing but don’t know where to start? After doing hundreds of campaigns, I will give you one piece of advice that skyrocketed not only my clients but my abilities as a marketer: Get it done… […]