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Tag: marketing


Marketing, Marketing Strategy

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


Marketing, Marketing Strategy

Why Conversational Marketing Should Be a Priority for All Entrepreneurs

May 30, 2023

Via: Entrepreneur

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]


Marketing, Marketing Strategy

AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

May 30, 2023

Via: Entrepreneur

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]


Marketing, Marketing Strategy

12 Myths and Misconceptions of Affiliate Marketing

May 26, 2023

Via: Entrepreneur

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]


Marketing, Marketing Strategy

How to Create an Effective Multilingual Email Marketing Campaign

May 23, 2023

Via: Entrepreneur

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]


Marketing, Marketing Strategy

12 Brand Archetypes and How They Can Help Your Business

May 19, 2023

Via: Entrepreneur

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]


Marketing, Marketing Strategy

Spending the Most Really Does Win the Most Customers. Here’s Why

May 19, 2023

Via: Entrepreneur

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]


Leadership & Career Development, Management

Which MBA Concentration is Right for You as an Entrepreneur?

May 16, 2023

Via: Small Biz Club

Getting your MBA is an enormous investment of both time and money. As a business person, you know that it’s only a worthwhile pursuit if you can somehow recuperate those investments. While the stats paint a pretty clear picture of […]


Marketing, Software and Tools

WordLift AI SEO Tool Shows You How to Enhance You Site’s SEO for $79

May 11, 2023

Via: Entrepreneur

Making your business stand out from your competitors online is getting harder every year. In 2022, PRNewswire found that 63% of small businesses were investing their resources into search engine optimization (SEO), and more may follow. If you want to […]


Marketing, Marketing Strategy

5 Things You Really Need to Do When Starting Your Own Business

May 11, 2023

Via: Entrepreneur

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]


Marketing, Marketing Strategy

4 Subscription Marketing Mistakes to Avoid

May 10, 2023

Via: Entrepreneur

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]


Marketing, Marketing Strategy

Your Guide to Marketing a Craft Business

May 9, 2023

Via: Small Business Trends

How can a craft business owner attract attention to their handmade goods? It’s definitely possible to effectively promote handmade businesses through various marketing strategies, including social media marketing. Marketing a craft business requires careful planning, but with the right techniques, […]


Marketing, Software and Tools

Want to Boost Your Traffic Online? Learn How to Create YouTube Ads in This $49 Bundle.

May 9, 2023

Via: Entrepreneur

Advertising your business is instrumental to its growth. In the U.S., up to 80% of all revenue is derived from advertising, according to a Zippia report. But you may not have to spend much of your budget to create effective […]


Marketing, Marketing Strategy

How Ecommerce Businesses Can Beat Rising Ad Costs and Build Resiliency in Times of Economic Uncertainty

May 5, 2023

Via: Entrepreneur

The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of […]


Marketing, Software and Tools

5 Ways the AI Revolution Can Help your Ecommerce Business

May 4, 2023

Via: Entrepreneur

Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on […]


Leadership & Career Development, Management

How to Establish Yourself as a Thought Leader and Industry Influencer

May 3, 2023

Via: Entrepreneur

Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via […]


Marketing, Sales Experience

Leverage the Power of Data to Boost Your Sales — and Your Customer Connections

April 27, 2023

Via: Entrepreneur

When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s […]


Management, Strategy & Planning

How to Start and Open a Restaurant Step by Step (2023)

April 26, 2023

Via: Entrepreneur

Starting and opening a new restaurant is an exciting venture. It can be both a rewarding and challenging experience, but the hard work you put in will pay off. Opening a successful restaurant requires having a strong business plan, understanding […]


Marketing, Marketing Strategy

7 Ps of Marketing and How They Apply to Your Marketing Mix

April 26, 2023

Via: Entrepreneur

No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must find a way to get your business to stand out. Whether you are trying to build a name […]


Marketing, Software and Tools

8 Expert Tips for Optimizing Your Professional Instagram Profile

April 20, 2023

Via: Entrepreneur

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]