Tag: marketing

September 19, 2019

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term […]

September 18, 2019

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]

September 18, 2019

Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content […]

September 17, 2019

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. While a […]

September 12, 2019

Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships […]

September 11, 2019

Nostalgia is a great way to get folks to buy what you’re selling. Small Business Trends contacted 99designs COO Pamela Webber to find 10 ways your business can use 90s nostalgia marketing. “Tapping into a consumers’ memories is one of […]

September 11, 2019

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business […]

September 10, 2019

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]

September 9, 2019

There are nearly 4 billion active email users around the world. So it makes sense that email is one of the most popular ways for businesses to reach out to potential customers. But you cannot simply reach out to anyone […]

September 9, 2019

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or […]