Tag: marketing

January 17, 2019

Marketers and the general public have one thing in common: we love a good comeback. And this time of year, we’re all trying to shake our bad habits, and magically reemerge as the very best version of ourselves in January. […]

January 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online […]

January 15, 2019

B2B buyers are empowered, and they know it. They expect personalization throughout their shopping experience and useful information via multiple touchpoints, not fluff or sales talk. They know they have a dozen different business solutions to choose from, each of […]

January 14, 2019

When marketers craft a digital marketing campaign, they typically perform a crucial step: mapping out content for each stage of the marketing funnel. Simply put, a marketing funnel is a series of steps a person takes in his or her […]

January 7, 2019

New year, new opportunities to create content that shines. As we sprint headlong into 2019, consider turning over a new leaf (or 10) with regard to your content marketing efforts. Here are some outside-the-box suggestions to get you started. 1. […]

January 2, 2019

There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented […]

December 27, 2018

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we […]

December 26, 2018

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all those nifty search terms that scream local, such as: lawyers near me doctors near […]

December 24, 2018

If you are looking for a way to boost your profit and expand your reach, consider selling your e-commerce products to a global market. Moving from local to global is a big switch that scares a lot of people because […]

December 21, 2018

Thanks to the rise of MarTech, marketers have become better equipped to make data-driven decisions and prove their contribution to the top line and the bottom line. However, it’s a double-edged sword, as new technologies typically come with higher expectations […]