Tag: marketing

June 1, 2023

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]

May 30, 2023

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]

May 30, 2023

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]

May 26, 2023

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]

May 23, 2023

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]

May 19, 2023

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]

May 19, 2023

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]

May 16, 2023

Getting your MBA is an enormous investment of both time and money. As a business person, you know that it’s only a worthwhile pursuit if you can somehow recuperate those investments. While the stats paint a pretty clear picture of […]

May 11, 2023

Making your business stand out from your competitors online is getting harder every year. In 2022, PRNewswire found that 63% of small businesses were investing their resources into search engine optimization (SEO), and more may follow. If you want to […]

May 11, 2023

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]

May 10, 2023

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]

May 9, 2023

How can a craft business owner attract attention to their handmade goods? It’s definitely possible to effectively promote handmade businesses through various marketing strategies, including social media marketing. Marketing a craft business requires careful planning, but with the right techniques, […]

May 9, 2023

Advertising your business is instrumental to its growth. In the U.S., up to 80% of all revenue is derived from advertising, according to a Zippia report. But you may not have to spend much of your budget to create effective […]

May 5, 2023

The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of […]

May 4, 2023

Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on […]

May 3, 2023

Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via […]

April 27, 2023

When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s […]

April 26, 2023

Starting and opening a new restaurant is an exciting venture. It can be both a rewarding and challenging experience, but the hard work you put in will pay off. Opening a successful restaurant requires having a strong business plan, understanding […]

April 26, 2023

No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must find a way to get your business to stand out. Whether you are trying to build a name […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]