Tag: marketing

September 30, 2020

Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most […]

September 25, 2020

Forms are essential for businesses across all industries. Contact forms, email signups, and payment pages are all possible due to these handy little widgets that you can quickly and easily add to any page. However, just because they are easy […]

September 23, 2020

In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. I’m here to remind you that remaining ruthlessly consistent […]

September 21, 2020

With Congress failing to reach a new pandemic relief package, things are looking tougher for many businesses. When Goldman Sachs surveyed their small-business clients in July, more than 84 percent were on track to run out of PPP money the […]

September 21, 2020

The customer is everything, so creating a customer journey map is a no brainer. As Sam Walton says, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by […]

September 18, 2020

Politicians must do more than serve. They also have to sell. They’ve got to get the job before they can do it. Then they have to keep it. Right now, President Donald Trump and Vice President Joe Biden are actively […]

September 17, 2020

If the COVID-19 pandemic has taught us anything, it’s that a devastating economic recession can happen at any time. Does your business have what it takes to weather the storm? Are you recession-proof? This is the question I had to […]

September 17, 2020

When smaller businesses undergo a slowdown like the one many are currently experiencing (not that there’s any precedent for this specific circumstance), owners often target increasing their sales as a primary strategy to reinvigorate their profit goals. Debt reduction, potentially […]

September 16, 2020

In the past few months, a massive change in working dynamics has fueled an uptick in a kind of infection that’s not constantly in the news — the type that affects computers. Malware attacks, phishing attempts and other types of […]

September 16, 2020

The pandemic has impacted business priorities irrevocably — and in far-reaching ways. Suddenly businesses found they needed to pivot on a dime to respond to changing factors in the market, customer needs, and new priorities. And they’re turning to robotic […]