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Tag: marketing


Management, Strategic Management

The Value of an Agency is Not Lost — It’s Just Harder to Find

July 19, 2019

Via: Business 2 Community

The role of an agency is more than that of a buffer between your company and the media. Even as marketers begin to shift in-house and try to negotiate media deals on their own, the value of an agency remains […]


Marketing, Software and Tools

How Much Should You Spend on Social Media Marketing?

July 18, 2019

Via: Entrepreneur

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in […]


Marketing, Software and Tools

15 Examples of Big Brands Using User-Generated Content and How to Adapt Them for Your Campaign

July 18, 2019

Via: Business 2 Community

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC). According to a study by TurnTo Networks, […]


Management, Marketing, Sales Experience, Strategic Management

How to Design Your Customer Success Strategy to Win More Customers Faster

July 18, 2019

Via: Business 2 Community

As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer […]


Management, Strategic Management

How to Implement Inbound Marketing for SaaS Businesses

July 16, 2019

Via: Business 2 Community

Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to […]


Management, Strategic Management

Apply These 13 Techniques for Better Client Engagement During the Summer Months

July 15, 2019

Via: Small Business Trends

The summer season is hectic for many. It can seem like a massive task to get clients to engage meaningfully during the summer months, as people are dealing with everything from kids being home from school and unwinding to finishing […]


Marketing, Software and Tools

2019 Marketing Trends Check-In

July 12, 2019

Via: Business 2 Community

We are now half-way through 2019 and we are skating toward 2020. It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques. Here are the Top 5 Strategies, according to Digital Success, […]


Marketing, Sales Experience

What Are Micro-Influencers and How Are They Changing Ecommerce?

July 11, 2019

Via: Business 2 Community

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger […]


Marketing, Sales Experience

How to Turn Your Website into a Lead Magnet

July 8, 2019

Via: Small Business Trends

Too many small business owners still believe that just by creating a website, prospects will come and buy from it. But unfortunately, “build it and they will come” only works in Hollywood movies. In order to turn your website into […]


Marketing, Software and Tools

5 Practical Ways to Effectively Target Seniors in Digital Marketing

July 3, 2019

Via: Search Engine Journal

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults […]