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Tag: marketing


Marketing, Marketing Strategy

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

February 29, 2024

Via: Entrepreneur

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]


Marketing, Marketing Strategy

Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

February 28, 2024

Via: Entrepreneur

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]


Marketing, Marketing Strategy

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

February 28, 2024

Via: Entrepreneur

As the United States commemorates Black History Month, corporate marketers must challenge the oversimplified perception of Black Americans as a monolithic group. The United States comprises a diverse array of Black experiences, encompassing descendants of enslaved Africans, recent immigrants from […]


Marketing, Marketing Strategy

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Marketing, Marketing Strategy

How to Optimize Voice Search Marketing in 2024

February 22, 2024

Via: Small Biz Club

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]


Marketing, Marketing Strategy

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

February 21, 2024

Via: Entrepreneur

When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced […]


Leadership & Career Development, Management

What Your Brand Needs to Unlock The Power of Thought Leadership

February 16, 2024

Via: Entrepreneur

Establishing your brand as a leader in your industry is more crucial than ever. Around two-thirds of marketers — about 66% — recognize thought leadership as a “top priority” for their marketing organizations, but only some know what steps they […]


Marketing, Marketing Strategy

6 Instagram Story Strategies That Will Grow Your Following

February 16, 2024

Via: Entrepreneur

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]


Marketing, Marketing Strategy

5 Proven Ways to Maximize Your Profitability as a First-Time Author

February 15, 2024

Via: Entrepreneur

Getting published as an author is a major milestone. Yet despite how hard it is to get published in the first place, it’s estimated that over 4 million new books were published in 2022 between traditional and self-published authors. That’s […]


Marketing, Marketing Strategy

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


Leadership & Career Development, Management

The 4 Personalities You Need on Your Marketing Team

February 14, 2024

Via: Entrepreneur

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]


Marketing, Marketing Strategy

6 Mistakes That Can Ruin Your Business

February 13, 2024

Via: Small Biz Club

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the […]


Marketing, Marketing Strategy

5 PR Tips Any Company Can Use to Get Media Coverage

February 12, 2024

Via: Entrepreneur

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]


Marketing, Software and Tools

Help Boost Your Ranking With These $40 SEO Courses

February 9, 2024

Via: Entrepreneur

Whether it’s a plucky startup or an established name, if your business isn’t getting the attention it needs online, you may need to revise your marketing strategy. Search engine optimization (SEO) may sound complicated, but you don’t need to hire […]


Marketing, Marketing Strategy

Why Super Bowl Commercials Are the Ultimate Marketing Play

February 9, 2024

Via: Entrepreneur

Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl […]


Marketing, Marketing Strategy

Know Exactly How Well Your Marketing Initiatives are Performing With This Real-Time Tracking Tool

February 9, 2024

Via: Entrepreneur

Search engine optimization (SEO) has become one of the most important and valued areas of any modern business’s marketing plan. While hiring specialists and utilizing keyword-finding platforms can be of service, it’s tough to know how well your SEO investments […]


Marketing, Marketing Strategy

3 Marketing Secrets to Maximize Revenue in the Month of Love

February 8, 2024

Via: Entrepreneur

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]


Marketing, Sales Experience

A Marketer’s Guide To Successfully Navigating A Price War

February 8, 2024

Via: Entrepreneur

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]


Marketing, Marketing Strategy

Creative Approaches to Marketing Your Vacation Rental Business

February 8, 2024

Via: Small Biz Club

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than ever, pushing businesses to continuously […]


Marketing, Marketing Strategy

‘Human Content Ranks Higher Than AI Content.’ New Marketing Insights From Neil Patel.

February 5, 2024

Via: Entrepreneur

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]