Tag: marketing

February 9, 2024

Search engine optimization (SEO) has become one of the most important and valued areas of any modern business’s marketing plan. While hiring specialists and utilizing keyword-finding platforms can be of service, it’s tough to know how well your SEO investments […]

February 8, 2024

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]

February 8, 2024

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]

February 8, 2024

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than ever, pushing businesses to continuously […]

February 5, 2024

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]

February 5, 2024

More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for […]

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

January 30, 2024

Ihave noticed that there are two types of people when it comes to social media: those that love sharing content and those that don’t. Naturally, I am in the category of those who don’t enjoy posting. However, since social media […]

January 29, 2024

In the landscape of marketing, a profound understanding of consumer behavior stands as an indispensable element. Far from being merely about product promotion, it involves a deep exploration of the intricate motivations that drive consumer choices. This nuanced understanding is […]

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample […]

January 25, 2024

Startups are notoriously strapped for cash, but even if yours is well-funded, you need to be a good steward of your resources. However well-intentioned, these are the biggest mistakes I’ve seen young startups make with their precious dollars. Don’t worry, […]

January 23, 2024

Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the […]

January 17, 2024

Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making […]

January 12, 2024

Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and it’s one I have had to address with many of my clients. Most business […]

January 11, 2024

Microsoft wants to make it easier for marketers to build campaigns and it’s integrating with technology from generative AI startup Typeface to get it done. Today Microsoft and Typeface announced an integration that will see the startup’s highly-customizable generative AI […]

January 9, 2024

Many aspiring entrepreneurs dream of opening their own business, but they fear that they’ll need to invest a lot of money to do so — and will end up losing that money should their business fail down the road. Thankfully, […]

January 8, 2024

For many retailers, being outside the Christmas holiday shopping season means slower sales. Yes, there are other major holidays including Easter, Mother’s Day and Father’s Day. But is that all your retail store has to look forward to? Not if […]

January 5, 2024

If you are a creative professional, then at one point, you probably found yourself fresh out of school thinking, “Where do I go from here?” If you would have asked this question 20 years ago, your answer would be less […]

January 5, 2024

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]

January 2, 2024

As the Managing Partner of Leidar MENA, a boutique PR agency in Dubai, I’ve witnessed firsthand the critical role effective communication strategies play in shaping the destiny of small and medium enterprises (SMEs). SMEs today often operate in very competitive […]