Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the rules governing a “well-designed website” are in constant flux.
Consider Spotify Wrapped, for instance. If everyone’s most-streamed songs were consistently the same year-over-year, it wouldn’t be very exciting, would it? Instead, interests evolve and websites are no exception.