Have you ever thought big data was only for the big players? Think again. Big data is transforming the business landscape, and it’s not just a playground for the giants; it’s a goldmine for small businesses, too.
But what exactly is big data? In simple terms, it refers to the vast volumes of data generated every day from various sources — from social media interactions and online transactions to customer feedback and beyond. For small businesses, leveraging big data isn’t about handling massive datasets; it’s about smartly using available data to uncover hidden patterns, market trends and customer preferences.
