Most entrepreneurs will agree that it is essential to connect with customers through effective communication – that’s a given. But not all businesses walk the talk, and some are completely missing the mark by using outdated strategies or, worse, not communicating at all. In a world of infinite choices and hungry competition, a lack of connection and communication is a recipe for disaster.
On the other hand, deploying strategies that create and reinforce connections and ensure communication is a two-way street puts a business on the fast track to success (so long as the rest of the business is as sound as its communication strategy). In fact, data shows that effective customer communication can lead to significant benefits for businesses.