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Category: Marketing


Marketing, Marketing Strategy

Account-Based Marketing for B2B: Now’s the Time!

July 23, 2021

Via: Business 2 Community

To say that 2020 has changed the B2B marketing landscape is quite possibly the understatement of the century! And there’s no industry that’s felt the seismic shift in marketing more than the B2B sector of businesses. If your company is […]


Marketing, Software and Tools

SEO and Buying Intent: Finding Keywords That Convert

July 23, 2021

Via: Business 2 Community

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting […]


Marketing, Marketing Strategy

Traditional Marketing to Digital Marketing – When & How to Shift

July 21, 2021

Via: Business 2 Community

Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of […]


Marketing, Sales Experience

Avoiding the Marketing Myth of the ‘Typical Customer’

July 21, 2021

Via: Business 2 Community

I am writing this blog the day after England beat Germany in the Euros. The stuff of dreams which will live on forever, according to Rio Ferdinand. As a Scotland fan living in England, married to an English woman, it […]


Marketing, Software and Tools

Why are URLs Important for SEO?

July 20, 2021

Via: Business 2 Community

When you think of SEO, targeted keywords are the first thing that comes to mind. But how much thought have you put into optimizing your URL for SEO? SEO-friendly URLs are essential for ensuring your target audience finds your website. […]


Marketing, Marketing Strategy

Here Is Why You Need to Schedule Instagram Posts in 2021

July 20, 2021

Via: Business 2 Community

How can I schedule Instagram Posts? A question that people frequently ask nowadays. And we are here to answer that. Having a well-laid profile on Instagram with consistent posts is essential to get followers and attract traffic to your page. […]


Marketing, Marketing Strategy

Flyer Examples for Business to Make Your Company Stand Out

July 19, 2021

Via: Business 2 Community

These flyer examples for business can help you get on the right track to advertising within your community. “Flyers?” You ask. Yes, flyers. While some people may think that flyers are a thing of the past, when it comes to […]


Marketing, Marketing Strategy

What is Relationship Marketing? Amplify Your Marketing Messages!

July 16, 2021

Via: Business 2 Community

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]


Marketing, Software and Tools

Ways Contractor SEO Can Help You Succeed

July 16, 2021

Via: Business 2 Community

Company websites are essential for businesses to have a platform to post updates on their current projects, company events, and other information that their clients, current and potential ones, can find helpful. Lacking an online platform limits contractors’ and construction […]


Marketing, Software and Tools

Manage Your Consulting Clients With These 4 Tools

July 15, 2021

Via: Business 2 Community

Today I have some tools that can help influencers and entrepreneurs improve their bottom line. Running a consulting business online can be a lucrative venture, especially for emerging entrepreneurs and small business owners. By utilizing the right resources you can […]