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Category: Marketing


Marketing, Software and Tools

How Much Should You Spend on Social Media Marketing?

July 18, 2019

Via: Entrepreneur

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in […]


Marketing, Software and Tools

15 Examples of Big Brands Using User-Generated Content and How to Adapt Them for Your Campaign

July 18, 2019

Via: Business 2 Community

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC). According to a study by TurnTo Networks, […]


Management, Marketing, Sales Experience, Strategic Management

How to Design Your Customer Success Strategy to Win More Customers Faster

July 18, 2019

Via: Business 2 Community

As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer […]


Marketing, Software and Tools

2019 Marketing Trends Check-In

July 12, 2019

Via: Business 2 Community

We are now half-way through 2019 and we are skating toward 2020. It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques. Here are the Top 5 Strategies, according to Digital Success, […]


Marketing, Sales Experience

What Are Micro-Influencers and How Are They Changing Ecommerce?

July 11, 2019

Via: Business 2 Community

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger […]


Marketing, Software and Tools

5 Useful International Keyword Research Tools You Need to Know

July 9, 2019

Via: Search Engine Journal

Want to automate the keyword discovery process, save dozens (if not hundreds) of hours, and supercharge your optimization efforts? Then you need a keyword research tool. Without the right tool, keyword research remains one of the most complicated, labor-intensive, and […]


Marketing, Sales Experience

How to Turn Your Website into a Lead Magnet

July 8, 2019

Via: Small Business Trends

Too many small business owners still believe that just by creating a website, prospects will come and buy from it. But unfortunately, “build it and they will come” only works in Hollywood movies. In order to turn your website into […]


Marketing, Software and Tools

5 Practical Ways to Effectively Target Seniors in Digital Marketing

July 3, 2019

Via: Search Engine Journal

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults […]


Marketing, Software and Tools

Why You Should Run A YouTube Advertising Campaign

July 2, 2019

Via: Business 2 Community

When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a […]


Marketing, Software and Tools

Why Customized Landing Pages Are Worth the Investment

July 2, 2019

Via: Business 2 Community

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product […]