Category: Marketing

September 19, 2019

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term […]

September 18, 2019

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]

September 16, 2019

Cross-selling is an extremely common sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article. Unfortunately, the similarities between cross-selling and upselling can lead to confusion. In fact, […]

September 12, 2019

I sit with management teams discussing Sales Execution Discipline and the importance of a regular coaching and review cadence. Inevitably, during the discussion, one manager has the courage to say what everyone else is thinking: “How do I find the […]

September 12, 2019

Today I have some resources to help you build a stronger business network on LinkedIn. Networking and lead generation is more effective with the right strategy and tools. As you make new connections your goal is to build great relationships […]

September 11, 2019

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business […]

September 10, 2019

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]

September 9, 2019

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. At its core, though, content that promotes your brand or […]

September 6, 2019

Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI […]

September 5, 2019

Overcoming objections is par for the course when you choose a sales career. While never easy to hear, prospects can have multiple reasons for being unsure about purchasing your product or service: “Your product/service costs too much.” “I’m under contract […]