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Category: Marketing


Marketing, Marketing Strategy

How to Integrate Customer Reviews In Your Content Marketing Strategy

April 19, 2021

Via: Business 2 Community

94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business. In other words, reviews can quite […]


Marketing, Software and Tools

5 Low-Budget Ways to Create More Backlinks

April 16, 2021

Via: Business 2 Community

Do you want to build backlinks without breaking the bank? Boosting your domain authority by getting backlinks is an activity that you deliberately need to carry out. It’s true that your primary focus should be on creating quality content to […]


Marketing, Software and Tools

10 Best Project Management Software For Small Business

April 15, 2021

Via: The Digital Project Manager

Quickly compare the best project management software for small teams with overviews, pricing, free trial, and evaluation criteria to consider. If you are a project manager for a small team, you have probably thought to yourself at least once: “Are […]


Marketing, Software and Tools

Hack Your Growth with This Conversational Marketing Platform

April 15, 2021

Via: Entrepreneur

Quick gut check: Have you been talking to or at your customers? You already know the importance of marketing, but if you’re not optimizing every effort, every campaign, you could be leaving money on the table. While strategic messaging and rich content can […]


Marketing, Marketing Strategy, Mergers and Acquisitions

The Marketing Challenges of Finding New Franchises

April 15, 2021

Via: Entrepreneur

Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a brand is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth and depth to the […]


Marketing, Marketing Strategy

Top 5 B2B Marketing Strategies for 2021

April 14, 2021

Via: Business 2 Community

Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty. Today, we’ll explore five potent […]


Marketing, Marketing Strategy, Sales Experience

3 Powerful Ways to Retain your Customers for More Sales

April 13, 2021

Via: Business 2 Community

Most marketers use various marketing tactics to attract new leads for their business. But in doing so, they tend to forget their existing customers. Sure, you need to attract new leads continuously if you want your business to grow. But […]


Marketing, Software and Tools

Leveraging E-A-T to Build A Winning Content Strategy

April 13, 2021

Via: Business 2 Community

In this video we are going to look at how E-A-T impacts your content. E-A-T is defined as the expertise, authoritativeness, and trustworthiness of the creator of the main content, the main content itself, and the website as a whole. […]


Marketing, Sales Experience

How to Leverage a Customer’s Anchoring Bias in Business?

April 12, 2021

Via: Business 2 Community

Have you ever been shopping and saw an item on sale with a steep discount and thought “Wow, I can’t pass up this deal even though I may not have an immediate need for it”? Well, a clever marketing person […]


Marketing, Software and Tools

10 Best Marketing Resource Management Software In 2021

April 12, 2021

Via: The Digital Project Manager

Below, we compare the best marketing resource management software for 2021. With this information, I hope that you’ll find the marketing resource management software that’s best for you, your team, and your budget. In addition to a list of the […]