Category: Marketing

January 18, 2019

The way we work and communicate with our customers has changed: business relationships now extend beyond the traditional sales team and touch every team at a company. The more technology advances, the more communication channels open up between customers and […]

January 17, 2019

The holiday shopping season is in our rear-view mirror—and there’s reason for retailers to celebrate. Consumer spending for holiday 2018 hit a six-year high of $850 billion according to the Mastercard SpendingPulse report. Online shopping grew 19.1% year over year. […]

January 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online […]

January 9, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and […]

January 8, 2019

Today’s retailers are working on product diversification strategies—and the latest question on every e-commerce player’s mind is, “How do I increase the lifetime value of my customers?” As companies became more advanced in the digital space, so did advertising solutions—particularly […]

January 7, 2019

It’s so easy to get caught up in the cycle of being ‘busy’ as an entrepreneur and never really getting anything done. If you feel like you’re just spinning your wheels, it’s important to slow down, get on a schedule […]

January 4, 2019

As we start a new year, perhaps your plans are locked in. But perhaps there is an opportunity to rethink or, even to reinvent what we think about the sales function and how we sell. So much of what we […]

January 2, 2019

There are so many fascinating stories and innovations when it comes to social media in 2019—and by “stories” we don’t just mean the mixed media, disappearing content that is sweeping the digital landscape. In 2018, artificial intelligence (AI) and augmented […]

December 28, 2018

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries. The page with the most links does not always rank at the top anymore. […]

December 26, 2018

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all those nifty search terms that scream local, such as: lawyers near me doctors near […]