Category: Marketing

May 23, 2019

YouTube — a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an […]

May 23, 2019

Here are five sales questions that you should start asking your leads so you can drive more sales. A study published in the Harvard Business Review reveals that after interviewing 200 customers, researchers found that “from the customer’s point of […]

May 22, 2019

With approximately 610 million members and growing, LinkedIn is the world’s largest business-oriented search engine. But most LinkedIn members see it as nothing more than a place to post their online résumé. According to the company, only 40 percent of […]

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been […]

May 17, 2019

Less than 5% of scheduled appointments are canceled after a customer gets a text reminder. This is according to the new infographic by SpotOn. The report also points out text messages have an open rate of 98%. Those are great […]

May 17, 2019

In the movie Wall Street, there is a scene where Hal Holbrook’s character tells Charlie Sheen’s character, “There comes a time in every man’s life when a man looks in the abyss, there’s nothing staring back at him. At that […]

May 15, 2019

As marketers, our goal is to help people make decisions that make their lives better. But too often, we fall into the cycle of “let me tell you all about me!” and fall short when it comes to engaging with […]

May 14, 2019

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is […]

May 13, 2019

When it comes to Facebook Messenger chatbots, we as marketers are in the thick of it. We’re devising Messenger strategies, assembling chatbot sequences, and racking up wins for our companies and clients. But what’s the future of Facebook chatbot marketing? […]

May 13, 2019

While most digital marketers and new entrepreneurs focus on Facebook, Instagram, and other social marketing, there’s still one channel that beats them all – and that’s email. Email marketing still offers the highest rate of return on investment out of […]