Category: Marketing

July 18, 2019

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in […]

July 18, 2019

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC). According to a study by TurnTo Networks, […]

July 18, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. And I don’t just mean for expanding customers through upsells and cross-sells (farming). I mean for acquiring net-new customers. I’m talking about hunting. Your customer […]

July 12, 2019

We are now half-way through 2019 and we are skating toward 2020. It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques. Here are the Top 5 Strategies, according to Digital Success, […]

July 11, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger […]

July 9, 2019

Want to automate the keyword discovery process, save dozens (if not hundreds) of hours, and supercharge your optimization efforts? Then you need a keyword research tool. Without the right tool, keyword research remains one of the most complicated, labor-intensive, and […]

July 8, 2019

Too many small business owners still believe that just by creating a website, prospects will come and buy from it. But unfortunately, “build it and they will come” only works in Hollywood movies. In order to turn your website into […]

July 3, 2019

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults […]

July 2, 2019

When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a […]

July 2, 2019

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product […]