Category: Marketing

January 25, 2021

Despite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound. Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow […]

January 25, 2021

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is […]

January 22, 2021

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email […]

January 21, 2021

Every business relies on data to inform decisions and growth. But not every business owner comes from a data background. You don’t need to be an Excel, SQL, or Big Data expert to make smarter, analytics-based decisions, though. A great […]

January 20, 2021

As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online changes and thoughts about your favorite platforms that […]

January 20, 2021

In sales, you have only one shot to deliver the right message. In the blockbuster hit Pitch Perfect, Anna Kendrick’s character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler […]

January 19, 2021

As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration […]

January 19, 2021

Scaling content sounds easy, doesn’t it? Just write more content more frequently. If only it was as straightforward as that. The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that […]

January 18, 2021

While we all may have taken some comfort in saying “Good riddance to 2020” last month, 12:01 on January 1st felt pretty much the same as 11:59 on December 31st. Now we’re a couple of weeks into the new year, […]

January 15, 2021

For today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect […]