Category: Marketing

September 29, 2023

Shopify has unveiled an advanced version of its Shopify Audiences tool with the goal of redefining the advertising game for e-commerce. This is great news for small business owners, particularly those looking to optimize their ad expenditure and expand their […]

September 29, 2023

A reliable email hosting solution is so important for small businesses, offering more than just storage. It’s the key to secure, efficient communication and access to advanced features. This article will reveal the top 10 email hosting providers, empowering your […]

September 29, 2023

Sales drive businesses. While that statement might be universally acknowledged, what often goes unnoticed is the sheer gold mine of insights that sales data analysis offers. By diving deep into your sales metrics and data, you’re not just counting profits […]

September 28, 2023

In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in […]

September 28, 2023

If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses and entrepreneurs. This […]

September 27, 2023

In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last […]

September 27, 2023

Salesforce and Google recently unveiled plans to intensify their existing strategic partnership. The motive? To revolutionize business productivity using the prowess of generative AI. The joint announcement made on September 12, 2023, from San Francisco and Sunnyvale, California, lays the […]

September 26, 2023

Adobe has released a powerful addition to its suite of creative tools with the commercial launch of Firefly, its series of generative AI models. This innovation promises to redefine creativity by blending it seamlessly with artificial intelligence, making content creation […]

September 25, 2023

Small businesses often operate on limited budgets, juggling between expenses, investment, and marketing. In a competitive market, establishing brand awareness and building a customer base can be challenging. One underutilized strategy that can offer significant advantages to small enterprises is […]

September 25, 2023

Salesforce unveiled its latest iteration of Einstein, encompassing several groundbreaking AI features. The primary highlights are: Einstein Copilot: An innovative conversational AI assistant, Einstein Copilot will be integrated into every Salesforce application to boost productivity. It understands natural language queries […]

September 22, 2023

‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered […]

September 22, 2023

Managing projects in leading global corporations is an ambitious and responsible task that requires in-depth analysis and innovative approaches. Mikhriniso “Niso” Nigmatullina—an expert with a decade of experience in strategic marketing, e-commerce, and business development—provides valuable insight on crafting and […]

September 18, 2023

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]

September 15, 2023

Have you ever caught yourself, phone in hand, endlessly scrolling through the addictive loop of Instagram Reels, marveling at the creativity? And as a small business owner, you also probably wondered how to make money on Instagram Reels. Here’s a […]

September 13, 2023

To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are […]

September 13, 2023

Hey there, savvy entrepreneurs and business aficionados! Today, we’re cutting through the noise to focus on one metric that’s a real game-changer for any business: the sales conversion rate. This number can literally make or break your business, so it’s […]

September 13, 2023

AI strategy has long been the purview of CIOs, but with generative AI on the table, the whole C-suite is pulling up a chair for conversations around its transformative power. Adoption rates are skyrocketing, with the push from execs eager […]

September 12, 2023

In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy has emerged- influencer […]

September 12, 2023

A customer relationship management (CRM) platform is essential for small businesses, but many lack advanced tools that help sales and marketing teams send personalized emails to hundreds of contacts. The best CRM email marketing software provides customizable newsletter and email […]

September 12, 2023

Music is an indispensable element that elevates the emotional impact of videos. For video producers, finding the right soundtrack can make or break their projects. In this article, we’ll explore 15 valuable resources where you can discover free music for […]