Category: Marketing

May 29, 2020

Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. In this post, we’ll cover: What is a marketing retainer? How do marketing retainers work? What […]

May 29, 2020

No one could have anticipated the unprecedented effect of the coronavirus on our economy. Local and state governments enacted stay-at-home orders across the country, which forced nonessential businesses to close their doors. Considering about half of small businesses say they […]

May 28, 2020

The COVID-19 pandemic has forced a lot of businesses to switch to telecommuting. Even as many cities across the world have started to cautiously open their doors again, it is unlikely that businesses that have been productive during the lockdown […]

May 27, 2020

Do you know where you can find and talk to your audience? The goal of identifying the best brand communication channels for your online business is to reach out to your audience in the best way possible. This allows you […]

May 26, 2020

A price strategy is every bit as important as what you’ve got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right […]

May 26, 2020

Using video as part of marketing is gaining a lot of traction across businesses of all sizes. The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms. As demonstrations go […]

May 22, 2020

When it comes to running a successful Google Ads campaign, a business can either manage the campaign themselves or outsource. Since you pay for every click, the overall setup and management of the campaigns is critical to be done correctly. […]

May 22, 2020

With 1 billion people using the social platform each month and over 200 million Instagrammers visiting at least one business profile daily, Instagram is a must for businesses. The question really is why wouldn’t you want to grow your brand […]

May 21, 2020

The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important […]

May 15, 2020

The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about […]