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Category: Marketing


Marketing, Software and Tools

IBM and Salesforce Announce Strategic AI and Data Partnership

May 23, 2024

Via: Small Business Trends

Salesforce and IBM announced a strategic partnership to leverage AI and data to drive business innovation. This collaboration combines IBM’s data foundation and AI capabilities with Salesforce’s customer relationship management (CRM) expertise. The strategic partnership between IBM and Salesforce represents […]


Marketing, Software and Tools

Explore the Viability and Strategy of Reseller Hosting in 2024  

May 23, 2024

Via: Small Biz Club

When and how is reseller hosting viable in 2024, how to choose a parent host, how to create a hosting package to offer, pricing your services. Is reseller hosting viable in 2024? By 2025, the web hosting industry is expected […]


Marketing, Software and Tools

AI Tools Your Small Business Needs for Competitive Analysis

May 22, 2024

Via: CO

Regardless of their business stage or industry, companies need to observe their competition to gain insights into their strategies and understand how to differentiate themselves. Competitive analysis tools powered by artificial intelligence (AI) make this process easier, especially for time- […]


Marketing, Software and Tools

eBay Delivers a New Way to Encourage Resale of Products

May 17, 2024

Via: Small Business Trends

eBay has unveiled a new ‘resell on eBay’ feature designed to make it easier for users to list their clothing for resale with just a few clicks. This innovation supports eBay’s commitment to promoting circular fashion circular fashion by simplifying […]


Marketing, Marketing Strategy

Unsubscribe: How to Ensure Your Customers Can Opt Out of Your Marketing

May 13, 2024

Via: CO

Building and regularly using an email list is one of the best ways to grow your business. However, a certain percentage of customers will inevitably unsubscribe. That’s why it’s important to understand the laws and best practices regarding email unsubscribes. […]


Marketing, Software and Tools

35 Astonishing Facebook Statistics: A Comprehensive Insight Into the Social Media Giant

May 13, 2024

Via: Small Business Trends

Facebook’s influence stretches far and wide, shaping the way we connect, share, and engage with the world around us. This article looks into the heart of this social media giant, unveiling 35 astonishing Facebook statistics that paint a vivid picture […]


Marketing, Marketing Strategy

Marketing Strategies for Small Business Month and Beyond

May 9, 2024

Via: Small Biz Club

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business […]


Marketing, Marketing Strategy

Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises

May 8, 2024

Via: Small Biz Club

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even […]


Marketing, Sales Experience

Small Business Owner Responds Quickly to Capitalize on Taylor Swift-Fueled Sales

April 29, 2024

Via: Small Business Trends

Everything that Taylor Swift touches seemingly turns to gold – especially if it’s a product from a small business. Cassey Ho, founder of activewear brand Popflex, recently learned this lesson when Swift was seen wearing the brand’s purple pirouette skort […]


Finance, Marketing, Marketing Strategy

How to Create a Marketing Budget for Your Business

April 29, 2024

Via: CO

You know you need to market your business, but coming up with a marketing budget is challenging. Marketing budgets can vary substantially depending on your business goals, industry, and the type of clients you work with. Here are six steps […]


Marketing, Software and Tools

Marketing Tools for Influencers

April 26, 2024

Via: CO

Making money as an influencer isn’t as simple as setting up a profile and posting quality content. It’s become extremely competitive to get brands to pay for your service; marketing your social media pages and your services is now a […]


Marketing, Software and Tools

Cost-Cutting Tools For Small Businesses

April 26, 2024

Via: CO

Entrepreneurs have to rely on a variety of tools to run different aspects of their business, but if you aren’t careful, the costs can start to add up. These five cost-cutting tools will make it easy for you to run […]


Marketing, Marketing Strategy, Sales Experience

Top 10 Strategies For Boosting Sales And Marketing Success

April 25, 2024

Via: Small Biz Club

In the ever-evolving competitive landscape, sales are the driving force behind every successful business enterprise. However, it’s easier said than done to devise strategies for boosting sales. And trust us, we have been there too. Sometimes, even the best strategies […]


Marketing, Sales Experience

Sales Statistics: Today’s Sales Landscape

April 22, 2024

Via: Small Business Trends

Sales are the lifeblood of any business; understanding sales statistics is not merely an exercise in number-crunching. It is a strategic imperative that offers invaluable insights into consumer behavior, market trends, and business health. This article aims to shed light […]


Marketing, Marketing Strategy

Free Digital Marketing Tools Every Small Business Can Use

April 18, 2024

Via: CO

Looking to spread the word about your business without spending a cent? No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals […]


Marketing, Marketing Strategy

How to Build Buzz Around Your Small Business

April 12, 2024

Via: CO

When launching a new product or service, companies strive to build buzz and excitement to generate consumer interest. According to a new study from Binghamton University, strategic preannouncement marketing — carefully choosing when to release general information and when to […]


Marketing, Software and Tools

How Small Businesses Can Leverage Big Data For Big Results

April 10, 2024

Via: Entrepreneur

Have you ever thought big data was only for the big players? Think again. Big data is transforming the business landscape, and it’s not just a playground for the giants; it’s a goldmine for small businesses, too. But what exactly […]


Marketing, Software and Tools

What Is Email Compliance Software?

April 8, 2024

Via: CO

Every business and marketer must comply with data privacy and protection laws. The penalties are severe for those who don’t. Likewise, recordkeeping regulations require companies to retain electronic messages. Email compliance software provides tools for monitoring in-house and outbound marketing […]


Marketing, Marketing Strategy

How New Businesses Can Create a Content Marketing Strategy

April 5, 2024

Via: Entrepreneur

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]


Marketing, Software and Tools

How Software Enables Small Businesses to Run Their First Webinar

April 3, 2024

Via: Small Business Trends

When produced thoughtfully and run smoothly, webinars are a great way for small businesses to spread the word within the industry and among potential customers. They also require a lot of effort and can be fraught with technical glitches, poor […]