Category: Marketing

September 30, 2020

Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most […]

September 30, 2020

Today I have some Instagram apps to help make your mobile marketing strategy more successful. Instagram is at the top of the social media marketing list when it comes to sharing images and videos with your audience. Use this platform […]

September 29, 2020

Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this. Data is produced as consumers research products and […]

September 28, 2020

For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that […]

September 25, 2020

It’s no secret that salespeople often spend more time searching for prospects and doing administrative work (like data entry) than selling. Time is money, so how do you work to improve efficiencies? Technology is beginning to address this age-old dilemma […]

September 25, 2020

Forms are essential for businesses across all industries. Contact forms, email signups, and payment pages are all possible due to these handy little widgets that you can quickly and easily add to any page. However, just because they are easy […]

September 24, 2020

How much does your sales team know about your competitors? The chance is that even if they know some information about these important items, they probably don’t know enough. Your sales reps need to be well-versed in all things related […]

September 23, 2020

Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the […]

September 23, 2020

Five social media apps that are becoming popular with Generation Z are described in a new report as ones to watch during the upcoming year. The apps, identified by Zebra IQ, a market research firm that helps advertisers reach young […]

September 22, 2020

When you go to any of of the world’s great museums you will see abstract art which shows off the wild imaginations of their creators like Pablo Picasso. Somehow we have gotten to the point where some people believe their […]