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Category: Marketing


Marketing, Sales Experience

Why You Need to Offer Multiple Product Pricing Tiers

February 19, 2020

Via: Business 2 Community

I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three […]


Marketing, Sales Experience

Get More Website Leads & Grow Your Sales

February 18, 2020

Via: Business 2 Community

9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a […]


Marketing, Software and Tools

5 Types of Content Your Website Needs to Make Users Explore More

February 18, 2020

Via: Business 2 Community

Let’s say users landed on your website from the search engines and found the answers to their questions. Then what? Back to the pavilion. You know, the time between when users come to your website and ready to leave is […]


Marketing, Software and Tools

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

February 17, 2020

Via: Search Engine Journal

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, […]


Marketing, Software and Tools

5 Video Editing Software for Small Businesses to Improve Video Marketing

February 14, 2020

Via: Business 2 Community

Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating […]


Marketing, Software and Tools

Prioritizing Your Inbound Marketing Strategies for 2020

February 13, 2020

Via: Business 2 Community

If you haven’t prioritized your inbound marketing strategies for 2020 yet, don’t panic. There’s still plenty of time to iron out your ideas and get started working on campaigns. But if thinking about the sheer number of tactics available to […]


Management, Marketing, Software and Tools, Strategic Management

Personal Branding: How to Grow Your Social Media Audience

February 13, 2020

Via: Business 2 Community

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your audience […]


Marketing, Sales Experience

The Right Way to Approach Change With Your Sales Team

February 12, 2020

Via: Business 2 Community

In today’s world, change is constant in life and business. How you and your sales team manage this flux will determine your bottom line — regardless of whether the change involves emphasizing a new product lineup, introducing new services, or […]


Marketing, Software and Tools

Technical SEO: 16 Common Issues That Will Tank Your Rankings

February 12, 2020

Via: Business 2 Community

Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your site. It also helps you gain rank with popular keywords. Unfortunately, it’s easy to neglect certain aspects of technical SEO. […]


Marketing, Software and Tools

Social Media as a Sustainability Tool

February 11, 2020

Via: Business 2 Community

Social media benefits all parts of your business. Yes, we can all agree it’s more work but what better way to connect with customers directly? Social media should also be used in reaching out to customers about sustainability practices in […]