Category: Marketing

November 12, 2019

Have you gone Live on Instagram yet? If yes, then claps for you! If not, we get it! It can seem like a daunting task to plan a live video and perform under the pressure of real time. But for […]

November 11, 2019

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you to buy something.” But here’s the thing. People don’t like to be sold to — our brains are actually wired […]

November 11, 2019

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving […]

November 8, 2019

Today I have some top resources to help you improve your content marketing in the new year with four great SEO tools. As search engine marketing continues to evolve your business can stay one step ahead with the right resources. […]

November 7, 2019

With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. […]

November 6, 2019

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall — not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would […]

November 6, 2019

Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any other industry on Google. Even beyond […]

November 5, 2019

We’ve all heard, and maybe experienced, the Millennials’ challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but “they don’t answer their phones” and “they can’t hold a conversation in person.” Which begs the question, […]

October 31, 2019

Have you ever worked in a retail business? Then you’ve probably dealt with angry customers. You probably know about strange requests and situations that just seem completely unreasonable. We’ll call these retail horror stories. But you need to be able […]

October 29, 2019

Being a marketer in the e-commerce industry is not an easy thing. The space is like New Year’s Eve in Times Square—it is jam-packed! Yet, email can’t be ignored. In fact, 80% of retail marketers indicate that email marketing is […]