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Category: Marketing


Marketing, Marketing Strategy

Why You Need to Put More Effort Into Marketing in a Recession, Not Less

June 1, 2023

Via: Entrepreneur

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]


Marketing, Marketing Strategy

5 Ways to Grow Your Startup With Online Reviews

May 31, 2023

Via: Entrepreneur

Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That […]


Marketing, Marketing Strategy

5 Social Media Metrics That Matter for Small Business

May 31, 2023

Via: CO

There are dozens of social media metrics you could track, from follower count to reach to likes and shares. The challenge for many small business owners is determining which metrics provide the best insight. It’s easy to get caught up […]


Marketing, Marketing Strategy

Why Conversational Marketing Should Be a Priority for All Entrepreneurs

May 30, 2023

Via: Entrepreneur

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]


Marketing, Marketing Strategy

AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

May 30, 2023

Via: Entrepreneur

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]


Marketing, Marketing Strategy

12 Myths and Misconceptions of Affiliate Marketing

May 26, 2023

Via: Entrepreneur

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]


Marketing, Marketing Strategy

How to Create an Effective Multilingual Email Marketing Campaign

May 23, 2023

Via: Entrepreneur

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]


Marketing, Software and Tools

TikTok is turning games into cultural phenomena, 3T views in 2022

May 23, 2023

Via: Venture Beat

TikTok is the origin of many online trends, but gaming companies are still figuring out to how maximize results on the platform. In the fragmented content landscape, TikTok’s niche is driving discoverability. This presents a unique opportunity to build community […]


Marketing, Software and Tools

AI Has Taken Over Qualitative Market Research. Here’s What That Means for Your Business.

May 22, 2023

Via: Entrepreneur

Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of subjective experiences and perceptions of their consumers. In the early days of market research, quantitative methods dominated, with surveys […]


Marketing, Marketing Strategy

I Asked ChatGPT How to Recession-Proof a Business. Here’s What It Suggested (and What I Would Do Differently).

May 22, 2023

Via: Entrepreneur

Entrepreneurs everywhere always have to look out for the dreaded “r-word.” They come around every so often and wreak havoc on businesses by reducing sales, dropping revenues and cutting employment. Of course, we’re talking about recessions — a natural, but […]


Marketing, Software and Tools

TikTok Expands Opportunities for Small Businesses and Artists with Commercial Music Library

May 22, 2023

Via: Small Business Trends

TikTok is stepping up its game with the introduction of the Artist Impact Program to its Commercial Music Library. With this new development, small businesses can now harness the power of music in their marketing strategies and connect more effectively […]


Marketing, Marketing Strategy

12 Brand Archetypes and How They Can Help Your Business

May 19, 2023

Via: Entrepreneur

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]


Marketing, Marketing Strategy

Spending the Most Really Does Win the Most Customers. Here’s Why

May 19, 2023

Via: Entrepreneur

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]


Marketing, Marketing Strategy

How Sustainability is Revolutionizing Branding and Corporate Identity

May 18, 2023

Via: Entrepreneur

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily […]


Marketing, Marketing Strategy

8 Ways I Grew My Company’s YouTube From Inactive to 1 Million Subscribers — and Counting

May 18, 2023

Via: Entrepreneur

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]


Marketing, Software and Tools

Adobe Firefly & Google’s Bard: AI in Design

May 16, 2023

Via: Small Business Trends

Adobe Firefly is revolutionizing the way small businesses approach their branding and marketing efforts. Adobe recently announced a new partnership with Bard by Google, which will extend the capabilities of Firefly to millions of users, including small business owners. Launched […]


Marketing, Software and Tools

Boost Revenue with Facebook’s Reels Ads Revolution

May 15, 2023

Via: Small Business Trends

In a move set to impact small businesses, Facebook announced on May 9, 2023, that it is updating and expanding its testing of Ads on Reels. The updated testing will allow more creators to earn money by creating and sharing […]


Marketing, Software and Tools

Equifax Unveils OneScore for Commercial to Boost Small Business Credit Access

May 12, 2023

Via: Small Business Trends

Equifax, a renowned data analytics and technology company, has launched a new commercial credit score, OneScore for Commercial, designed to enhance credit access for small businesses. This innovative tool will empower commercial lenders with a comprehensive overview of a small […]


Marketing, Software and Tools

WordLift AI SEO Tool Shows You How to Enhance You Site’s SEO for $79

May 11, 2023

Via: Entrepreneur

Making your business stand out from your competitors online is getting harder every year. In 2022, PRNewswire found that 63% of small businesses were investing their resources into search engine optimization (SEO), and more may follow. If you want to […]


Marketing, Marketing Strategy

5 Things You Really Need to Do When Starting Your Own Business

May 11, 2023

Via: Entrepreneur

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]