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Category: Marketing


Marketing, Sales Experience

6 Tips for Expanding Small Business Sales on a Budget

January 25, 2021

Via: Small Business Trends

Despite temporary Covid-related economic setbacks, small business owners across the nation are hopeful for a speedy rebound. Despite nearly two-thirds of entrepreneurs admitting to SCORE that 2020 didn’t produce company profits, 55% remain optimistic that they’ll be able to grow […]


Marketing, Software and Tools

How to Leapfrog Competition With Local Digital Marketing

January 25, 2021

Via: Business 2 Community

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is […]


Marketing, Software and Tools

Tactics to Skyrocket Your Email Marketing Success for 2021

January 22, 2021

Via: Business 2 Community

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email […]


Marketing, Software and Tools

Make Informed Decisions on Business Growth by Learning Google Analytics

January 21, 2021

Via: Entrepreneur

Every business relies on data to inform decisions and growth. But not every business owner comes from a data background. You don’t need to be an Excel, SQL, or Big Data expert to make smarter, analytics-based decisions, though. A great […]


Marketing, Software and Tools

Digital Marketing Changes and Tips for 2021: Instagram and Facebook

January 20, 2021

Via: Business 2 Community

As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online changes and thoughts about your favorite platforms that […]


Marketing, Sales Experience

Pitch Perfect: 25 Tips for Virtual Sales Calls

January 20, 2021

Via: Business 2 Community

In sales, you have only one shot to deliver the right message. In the blockbuster hit Pitch Perfect, Anna Kendrick’s character and her all-female acapella group must stay perfectly on pitch in order to win the regional acapella competition. (Spoiler […]


Marketing, Sales Experience

7 Strategies to Convert Comparison Shopping Consumers

January 19, 2021

Via: Business 2 Community

As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision. While there are many comparison factors, a survey by BrizFeel found price to be the most important consideration […]


Marketing, Software and Tools

How to Scale Content Production Without Dropping Quality

January 19, 2021

Via: Small Business Trends

Scaling content sounds easy, doesn’t it? Just write more content more frequently. If only it was as straightforward as that. The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that […]


Marketing, Software and Tools

2020 is NOT a Blip: Marketing Predictions are Anyone’s Guess

January 18, 2021

Via: Business 2 Community

While we all may have taken some comfort in saying “Good riddance to 2020” last month, 12:01 on January 1st felt pretty much the same as 11:59 on December 31st. Now we’re a couple of weeks into the new year, […]


Marketing, Sales Experience

2021 Social Media Design Trends All Small Business Owners Should Know

January 15, 2021

Via: Business 2 Community

For today’s small business owner, it’s more important than ever to connect with your customers through well-designed, visually appealing social media content. Recent studies show a 21% uptick in monthly social media usage, demonstrating the time is now to connect […]