Have you ever wondered how your favorite local spots seem to know exactly what you’re craving or what book you’d love to read next? This isn’t luck — it’s the power of artificial intelligence (AI) at work. The digital era has ushered in a revolutionary shift, particularly for small businesses, enabling them to leverage AI for unparalleled personalization and engagement.
Consider the local coffee shop that now knows to send a comforting note with a discount on your preferred latte during dreary Monday mornings or the family-owned bookstore that introduces you to your next favorite author, all based on your previous interactions. This level of personalization transcends traditional marketing, turning every customer interaction into an opportunity for connection.
