As the Managing Partner of Leidar MENA, a boutique PR agency in Dubai, I’ve witnessed firsthand the critical role effective communication strategies play in shaping the destiny of small and medium enterprises (SMEs).
SMEs today often operate in very competitive environments, where the slightest misstep can propel a competitor to win more clients, steal talent or acquire additional market share. SMEs can sometimes be guilty of focusing too much on product development and sales, while disregarding other important functions that can bring value to the business- such as communications.
This, however, can ultimately be to the detriment of the overall brand, and the difference between success and failure. The following are five classic mistakes SMEs make in their communications:
