Startups are notoriously strapped for cash, but even if yours is well-funded, you need to be a good steward of your resources. However well-intentioned, these are the biggest mistakes I’ve seen young startups make with their precious dollars.
Don’t worry, though, I’ll show you what you can do instead to accomplish the same goals without wasting money.
1. Contracting a fancy branding agency
You want your startup to look great, stand out from the competition and feel like it’s an established player even though it’s brand new. That’s reasonable, but there are three problems:
