Tag: marketing

January 2, 2024

As the Managing Partner of Leidar MENA, a boutique PR agency in Dubai, I’ve witnessed firsthand the critical role effective communication strategies play in shaping the destiny of small and medium enterprises (SMEs). SMEs today often operate in very competitive […]

December 29, 2023

Text messages have a high open rate, often within minutes of receipt. This allows businesses to deliver time-sensitive information, promotions, or updates directly to their customers with a high likelihood of engagement. Text marketing is relatively affordable compared to traditional […]

December 27, 2023

As the hustle and bustle of the holiday season begins to wind down, small business owners may wonder what they can do to take advantage of the last remaining weeks of the year. CO— spoke with Mastercard partners Rahama Wright, […]

December 27, 2023

Key Performance Indicators (KPIs) are the backbone of any thriving small business, steering strategies and sharpening decision-making. This article dives into a wide array of KPI examples tailored to the unique needs of small businesses. We’re here to help you […]

December 14, 2023

Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]

December 13, 2023

Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]

December 12, 2023

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]

December 11, 2023

Recessions tend to hit small businesses hard. One of the core challenges of recession readiness is delivering the same level of service despite reduced access to resources. The key is not only to survive the economic downturn but also to […]

December 8, 2023

Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to […]

December 7, 2023

If you are considering business ownership, then you’ve likely started weighing the pros and cons of transitioning away from a traditional corporate job and into an entrepreneurial role. But before you make any changes, it’s important to understand your options. […]

December 7, 2023

Many small businesses often struggle to attract quality leads to their website. That’s because there’s a common misconception that you need a big budget for advertising, which leaves many entrepreneurs feeling trapped and unsure of how to improve their digital […]

December 7, 2023

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

December 4, 2023

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]

December 1, 2023

Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

November 29, 2023

Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no […]

November 28, 2023

In recent years, small businesses have significantly adapted their marketing strategies to keep pace with emerging technology. According to a recent Taradel marketing report, 94% of small businesses are planning to increase their spending on marketing in 2024. But what […]

November 27, 2023

Amazon wants to be a full-service brand-building ecosystem for the millions of small businesses that sell products on its site, even if that means equipping them to grow beyond its platform. The world’s largest online marketplace is working to topple […]

November 10, 2023

As the brewing industry continues to evolve, businesses are constantly searching for innovative strategies to make them more profitable. With the rise of craft breweries and changing consumer tastes, the industry dynamics have never been more fluid or challenging. Breweries […]