Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study).
The report covers how businesses are using SMS today, what will be trending in 2024 and what challenges and opportunities that presents.
These are the top three SMS trends you need to jump on to succeed in 2024:
1. Replace phone calls with text messages
Some conversations need to happen over the phone, in person or through another channel. However, the report found that most of those conversations and updates could be texts.