In recent years, small businesses have significantly adapted their marketing strategies to keep pace with emerging technology. According to a recent Taradel marketing report, 94% of small businesses are planning to increase their spending on marketing in 2024.
But what trends will small businesses spend these funds on? Here are seven ways the marketing industry is shifting in the new year and what small businesses are focusing on.
Generative AI-based marketing
Small business owners should adapt their content creation, posting methods, and platforms due to Search Generative Experience (SGE), which is marking a change in search engine optimization (SEO) dynamics.
