Amazon wants to be a full-service brand-building ecosystem for the millions of small businesses that sell products on its site, even if that means equipping them to grow beyond its platform.
The world’s largest online marketplace is working to topple three of the biggest challenges that trip up its sellers and can thwart their success: supply chain management, marketing, and product development, Claire O’Donnell, Director, Selling Partner Empowerment, Communities and Trust, told CO—.
That’s why it launched Supply Chain by Amazon last month to move products quickly and cost-effectively from sellers’ manufacturing partners to their customers around the world.
