Tag: marketing

November 10, 2023

As the brewing industry continues to evolve, businesses are constantly searching for innovative strategies to make them more profitable. With the rise of craft breweries and changing consumer tastes, the industry dynamics have never been more fluid or challenging. Breweries […]

November 10, 2023

In the era of remote work and digital communication, conveying emotions through text has become more critical than ever. It’s a skill that can help you craft a marketing article, write a work email or share updates in a tweet. […]

November 10, 2023

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]

November 8, 2023

In today’s digital age, all small businesses need to have an online presence to be successful. Marketing is no longer just about print ads, billboards and radio commercials, even though these mediums still apply. The digital world is the center […]

November 8, 2023

Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]

November 8, 2023

The scent of cinnamon lattes starts to fill the air, fairy lights twinkle in the distance, and Mariah Carey can be heard from the distance — yes, the holiday season is upon us! For marketers, it’s go-time. The high season […]

October 30, 2023

In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on social media platforms, but the way we consume content, plus the content itself, has shifted significantly since the […]

October 27, 2023

So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter […]

October 27, 2023

What are you selling? How are you selling it? Why would anybody want to buy from you? Where can they find your product or services? After all, even the greatest invention will not launch a successful business if people do […]

October 25, 2023

Messengers, chatbots, email, online forms – every year, more and more communication channels emerge in the market for customer interaction. However, one of the most popular channels continues to be the telephone. In many small businesses, a significant portion of […]

October 24, 2023

Most small business owners have a lot on their plate. Between managing daily operations and taking steps to grow your business, things can get overwhelming — especially if you’re in startup mode. Whether you’re just starting out or have been […]

October 23, 2023

As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective […]

October 23, 2023

If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you […]

October 20, 2023

What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the […]

October 20, 2023

3D marketing can increase luxury brands’ conversion rates brands by 40%, as one Forbes study affirmed. A whopping 40%! 3D marketing enables advertisers to create a more memorable experience than 2D. It’s more effective in communicating their message and attracting […]

October 19, 2023

As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage […]

October 17, 2023

I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my […]

October 16, 2023

Economists continue to be on the fence about whether we will see a recession in 2024. As we enter the last quarter of 2023, we are beginning to see a decrease in car and home sales spending as the interest […]

October 12, 2023

The online business world is vast, and standing out can be a challenge. That’s where Search Engine Optimization (SEO) comes in. It’s like a roadmap for your website, guiding potential customers straight to your virtual doorstep. But how do you […]

October 11, 2023

Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights to optimizing ad spend and driving engagement, this article delves into the strategies and technologies that empower modern […]