What are you selling? How are you selling it? Why would anybody want to buy from you? Where can they find your product or services? After all, even the greatest invention will not launch a successful business if people do not know where to find it. Once upon a time the most important aspect of marketing for a brick-and-mortar business was location, location, location—indeed, to a large extent it still is. But today, in the virtual world that is the internet, location may be replaced by Facebook, LinkedIn, Instagram, YouTube, and TikTok.