I’m constantly amazed as I look at performance of organizations. I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” I call this, ‘opportunity math.’
If we achieve our growth/revenue goals, we think we are doing well. Too often, however, we could/should be doing much better. We are underperforming the potential. Think of what it would mean to our customers, our own performance, our companies, shareholders, if we started to more effectively address the potential?
