In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on social media platforms, but the way we consume content, plus the content itself, has shifted significantly since the boom of these platforms in the late 2000s and early 2010s.
Today, some argue that with the surge of influencers, brands may no longer hold their once-celebrated place on platforms like Instagram, Twitter or TikTok. Going a step further, with the substantial increase in advertising and sponsored content, many users have learned to tune out brands selling their products or services through social media.
