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This Is the Unconventional Marketing Tactic Small Businesses Need to Try

October 23, 2023

Via: Entrepreneur

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If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and your business keep in mind that guerrilla marketing campaigns have a 21% higher ROI than more traditional marketing.

The elements that make guerrilla marketing are:

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