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Why This Business Metric is Crucial to Understanding Your Business

November 10, 2023

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation and impact can provide a clearer perspective on a company’s health and long-term prospects.

Defining CAC

Customer Acquisition Cost, commonly called CAC, represents the cost of acquiring a new customer. In simpler terms, it answers the question: “How much does it cost the company to gain one new customer?”

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