Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to their customers, along with close customer service — experiences not easily found in larger commercial sectors.
If you run such a shop, it’s common to rely on local foot traffic and targeted social media for much of your marketing efforts. Fortunately, both of these channels benefit from good search engine optimization practices.
