Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to see these factors reflected in increased revenue.
PR is an invaluable tool that becomes an integral part of many business processes, from shaping consumer perceptions to influencing people’s purchasing decisions. Although PR emphasizes brand image and visibility first and foremost, its ripple effect extends to consumer behavior, which ultimately translates into increased sales figures for businesses.
