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It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

February 2, 2024

Via: Entrepreneur

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The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you need to ensure that other events won’t overshadow that of your own, such as major industry events, product launches of other companies in the space, and national or religious holidays.

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