When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After all, the individual started, purchased or took over the family enterprise. In the early phases of business, the owner or manager plays many critical roles.
They have a vision that sustains and moves the business forward. They build and maintain those all-important relationships. They may have even developed the product or process. People do business with people, and one of the reasons that many choose to do business with a small business is the owner.
