Establishing your brand as a leader in your industry is more crucial than ever. Around two-thirds of marketers — about 66% — recognize thought leadership as a “top priority” for their marketing organizations, but only some know what steps they need to take to become a thought leader. This is where a well-researched thought leadership program comes in, as it increases your brand’s credibility, engages your audience and increases your business opportunities.
But what exactly is a thought leadership program, and how can entrepreneurs prioritize it in their marketing strategy to grow their business?
