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What is Disruption and How Will It Affect Your Small Business?

February 16, 2024

What is disruption in small business? Entrepreneurs and startup junkies are always going on about the power of disruption – and when the media report stories about disruptive innovation, it’s widely assumed the term is just a synonym for innovation. But the truth is, disruption and innovation are two totally different things.

To explain how and why, it’s worth back-tracking a bit.

What is Disruption?

When talking about any kind of business-related disruption, we’re actually referencing a wider theory of “disruptive innovation”. This term was coined and defined for the first time by Harvard Business School’s Clayton Christensen in his 1997 book “The Innovator’s Dilemma”.

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