Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral and overall credibility.
Here’s how to get more visibility for your organization so you can multiply your impact and help more people.
1. Hone in on your specific expertise
This can be fairly straightforward in some cases: A financial institute will cover all things money-related, while a gym franchise might be the go-to for fitness tips.
