The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual.
For starters, the days of buying third-party customer data based on tracking cookies to retarget customers across social media and the internet are ending. Complicating matters is a 2024 political campaign season expected to crowd out most of the available retargeting ad inventory. And finally, social media fatigue is setting in across the board.
