Startups are known for thinking outside the box and creating revolutionary products and services. Driven by entrepreneurs who set out to meet consumers’ needs, these smaller businesses are more likely to spark innovation in emerging industries and accelerate the development of new technologies, according to research from Texas McCombs.
For small businesses, this underscores the importance of innovation as a strategic tool for differentiation and growth, demonstrating that even as newcomers with limited resources, small businesses have the potential to significantly influence their industries by introducing new ideas and solutions.
