Everyone’s been there: After a long day of work, running errands, and keeping up with life’s obligations, you’re exhausted. And famished. So you pull out your phone and open a food delivery app. You can now sit back and relax knowing that a meal will be on your doorstep in under an hour.
In this instance, the convenience of having your food delivered is just as important as the taste and quality of the food itself. This same principle applies to more than just food delivery. At the heart of any product or service lies the most important piece: the experience.