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CUSTOMER RETENTION STATISTICS – The Ultimate Collection for Small Business

July 31, 2023

We’ve collected these customer retention statistics for small businesses from a variety of sources. Enjoy the list and see if any catch your attention that might be especially relevent to your company.

What is Customer Retention?

Customer is strategic efforts a business makes to keep existing customers engaged and loyal over time. It involves nurturing positive relationships with customers to encourage repeat purchases, foster brand advocacy, and reduce customer churn.

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