Customers are loyal to brands and businesses that provide great service and whose products are tailored to their specific needs. In fact, according to a Zendesk survey, 81% of consumers say a positive customer service experience increases their chances of making another purchase.
Furthermore, according to a Salesforce survey, 66% of consumers expect businesses to understand their customers’ needs and expectations, and 82% believe businesses should be able to satisfy customer wants and preferences.
“In a fast-paced, competitive market, customers like to feel acknowledged,” said Stephanie Pouse, Managing Partner of The Brahma Group. “By creating a positive experience around your brand, you increase the probability of customers reinvesting, recommending, and staying loyal to your business.”
