When we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. But what about the rest of those cold weather months largely bereft of holidays? How can businesses boost sales in the New Year?
The best ways to motivate shoppers around the New Year is to feed into New Year’s Resolutions — many of which are focused on health and weight loss. This is an arena with a variety of possible approaches.