Tag: business

February 9, 2021

In today’s business climate, serial entrepreneurship is becoming way more common than it was just 5 years ago. However, the difficulties with handling more than one business or with starting afresh repeatedly haven’t waned at all. To some, serial Entrepreneurship […]

February 8, 2021

“Sales enablement” is a term that’s been thrown around a lot over the past several years. It’s far more than another marketing buzzword, however; in fact, sales enablement could very well be the key to unlocking the true potential not […]

February 3, 2021

The numbers do not lie: according to the restaurant union, only in the State of Mexico before the pandemic there were 70 thousand restaurants registered, which generated 340 thousand direct jobs; however, 10,000 units have definitively closed, with a loss […]

February 2, 2021

Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business […]

February 1, 2021

It’s known by development directors throughout the nation as, “the ask” — and it’s as simple and excruciating as that. In order to get donations from both big and small donors, you must know who to ask, when to ask, […]

January 26, 2021

In any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from […]

January 26, 2021

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media. Furthermore, the […]

January 21, 2021

We all know having a strong marketing strategy in place for your business is absolutely vital to its success. I’m sure you’ve heard the phrase “You have to spend money to make money,” but is this true when it comes […]

January 21, 2021

Every business relies on data to inform decisions and growth. But not every business owner comes from a data background. You don’t need to be an Excel, SQL, or Big Data expert to make smarter, analytics-based decisions, though. A great […]

January 15, 2021

The world has become much smaller thanks to the Internet. Interconnectivity has enabled many localized businesses to stake their claim on the world at large. Going global with an enterprise is a huge step, but for companies who want to […]