Congratulations, you’ve built a business– you’ve now taken your company from zero to one! Popularized by entrepreneur, investor, and bestselling author Peter Thiel, this is the notion of launching your startup and having a bona fide business. You’ve made sales, you’ve hired your first employee, and you’ve created a product that works. Simply put, you’ve proven that your idea is actually good.
But whilst you’ve inevitably navigated hurdles (and most likely hit the “reset” button multiple times), how do you now take your business to the next stage? How do you take your business from zero to ten? Meaning, how do you scale your business? How can you grow it quickly and sustainably so that it’s set up for long-term success?
